Marketing Manager

MANAGER BRAND MARKETING

Location: Raipur, CG
Experience: 8 -12 Years
Employment Type: Full Time
Function: Marketing / Brand Marketing

About the Role

• Looking for an experienced Manager/Sr. Manager Brand Marketing to lead marketing strategy, integrated campaigns and brand activation in the India market.
• This is a strategic and hands-on role for a marketing professional who can translate brand strategy into impactful 360 marketing campaigns, consumer experiences and measurable business outcomes.
• You will work closely with Commercial, Product, Manufacturing teams to build strong brands and accelerate business growth.

What You Will Do

• Lead the development and execution of 360 integrated marketing campaigns and annual marketing roadmaps.
• Lead Social Media, Influencer Marketing, PR, Events, Creative, CRM, Print, Google My Business and other consumer touchpoints.
• Manage local marketing agencies and external partners to ensure effective execution, quality delivery and efficient resource utilization.
• Use consumer insights, data and analytics to measure campaign performance, identify opportunities and optimize future marketing initiatives

Budget & Business Management

• Track marketing spends, budget actualization and ROI in partnership with Finance, agencies and cross-functional stakeholders.
  
  

What We're Looking For

• 8-12 years of experience in Brand Marketing, Integrated Marketing, or a related function.
• Masters degree in Marketing, Business Administration or a related discipline.
• Experience across Digital Marketing, Social Media, Influencer Marketing, PR, Events, CRM, Trade Marketing and Performance Marketing.
• Strong strategic thinking, commercial acumen, analytical ability and decision-making skills.
• Ability to use data, analytics and consumer insights to measure campaign effectiveness and drive business decisions.
• Excellent stakeholder management, communication, influencing and collaboration skills.

Education

• PG: MBA/PGDM in MarketingRole & responsibilities

Preferred candidate profile