Marketing Manager

Job Description –Marketing Manager

Role Overview

Uncle Delivery is looking for a highly analytical and execution-focused Marketing Manager to lead integrated marketing initiatives across digital acquisition, customer retention, brand marketing, and campaign operations. The role requires a strategic marketer who can effectively manage marketing budgets, optimize performance across channels, collaborate cross-functionally, and drive customer growth through data-driven decision making.

The ideal candidate combines strong performance marketing expertise with stakeholder management, and operational excellence to maximize marketing ROI and business impact.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop quarterly marketing strategies aligned with business objectives and growth targets.
• Lead annual and quarterly marketing budget planning and allocation across channels.
• Collaborate with Supply, Finance, and local business teams to create integrated marketing plans.
• Prepare business presentations highlighting campaign strategy, investments, expected outcomes, and performance.

2. Digital Marketing & Performance Acquisition

• Own digital marketing strategy across all acquisition channels for both customer and partner/driver acquisition.
• Develop monthly and weekly budget allocation plans by channel, geography, and campaign objective.
• Provide creative direction for digital campaigns to improve engagement and conversion.
• Explore and evaluate emerging marketing channels and growth opportunities.
• Monitor campaign implementation to ensure execution quality and performance.
• Oversee Appsflyer attribution, campaign tracking, and marketing analytics.
• Drive App Store Optimization (ASO), keyword strategy, and search marketing performance.
• Conduct comparative analysis across campaigns and ad groups to identify optimization opportunities.

3. Customer Retention & Lifecycle Marketing

• Design and execute customer lifecycle and retention strategies.
• Plan and optimize weekly customer campaigns based on historical performance and business priorities.
• Monitor retention KPIs through internal dashboards and proactively identify performance anomalies.
• Develop dashboards, reports, and analytical frameworks to generate actionable business insights.

4. Brand, Social Media & Influencer Marketing

• Develop and manage the social media content calendar.
• Manage influencer/KOL identification, engagement, and execution.
• Ensure influencer content complies with brand guidelines and campaign objectives.
• Maintain governance over promotional codes, campaign messaging, and brand consistency across external communication.

5. Creative & Brand Management

• Ensure all marketing creatives comply with established brand guidelines.
• Partner closely with design and creative teams to deliver high-quality campaign assets.
• Coordinate with functional stakeholders to review, refine, and approve creative concepts.
• Drive timely delivery of creative assets to support campaign launches.

6. Cross-functional Collaboration

• Work closely with Product, Finance, Supply, Operations, Analytics, and Design teams to ensure successful campaign execution.
• Align marketing initiatives with business priorities and operational requirements.
• Present campaign performance, recommendations, and growth opportunities to senior leadership.

7. Performance Analytics & Optimization

• Track and report key marketing metrics including:
• Customer Acquisition Cost (CAC)
• Cost per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Analyze campaign performance and recommend data-driven optimization strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related discipline; MBA preferred.
• 6-8 years of experience in performance marketing, growth marketing, or integrated marketing, preferably in technology, mobility, e-commerce, consumer internet, or marketplace businesses.
• Strong expertise in digital marketing platforms including Google Ads, Meta Ads, App Campaigns, and attribution tools such as Appsflyer.
• Strong analytical skills with proficiency in Excel, dashboards, and marketing performance analysis.
• Experience managing cross-functional stakeholders and external agencies.
• Good English communication, presentation, and project management skills.