Marketing Manager

Roles and Responsibilities :

• Develop and execute brand promotion strategies for FMCG products through ATL (Above the Line) campaigns.
• Plan, organize, and manage BTL activities such as product launches, roadshows, and events to drive sales growth.
• Collaborate with cross-functional teams to create engaging marketing materials and promotional items.
• Analyze campaign performance metrics to optimize future promotional efforts.

Job Requirements :

• 3-8 years of experience in FMCG industry with expertise in brand promotion and marketing.
• Strong understanding of ATL/BTL activity planning and execution.
• Proven track record of developing successful brand campaigns that drive business results.