Marketing Manager

JOB DESCRIPTION

Key Responsibilities:

1. Strategic Marketing & Planning

• Develop and execute marketing plans aligned with company goals for all key manufacturing (Jigani, Hassan, Baroda, Dahej & KRC R & D).
• Drive brand positioning and market development for new and existing product categories, including Bioferments and KRC R&D outputs.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Collaborate with cross-functional teams (Sales, R&D, Product Development, Regulatory, etc.) to align marketing with business strategies.

2. Product & Portfolio Management

• Coordinate product launches, promotional campaigns, and go-to-market strategies.
• Work closely with R&D to commercialize new innovations and technologies.
• Define USP and technical messaging for key product categories (e.g., cosmetic ingredients, biotechnological actives, contract-manufactured formulations).
• Develop product literature, brochures, datasheets, and presentations.

3. Digital & Offline Marketing

• Plan and manage digital marketing efforts, including SEO, email campaigns, website content, webinars, and social media.
• Organize and represent the company at industry events, exhibitions, and conferences.
• Maintain branding consistency across all communication channels.

4. Business Development Support

• Provide sales teams with marketing tools, training, and market intelligence.
• Create territory-wise or region-specific marketing plans in collaboration with the domestic and international sales teams.
• Support lead generation through campaigns, events, and content.

5. Reporting & Budgeting

• Monitor marketing budgets and ROI on campaigns and activities.
• Prepare monthly/quarterly marketing performance reports and dashboards for senior management.
• Maintain a marketing calendar and ensure timely execution of initiatives.

Key Locations Covered:

• Jigani & Hassan: Manufacturing units coordination for ingredient development, batch trials, and tech transfer.
• Baroda & Dahej: Specialty chemicals and contract manufacturing align marketing with technical and production teams.
• KRC R&D (Knowledge Resource Centre): Support promotion of innovation-led products, coordinate pilot launches, and develop technical marketing content.

Preferred candidate profile