Marketing Manager

Roles and Responsibilities :

• Develop and execute go-to-market strategies for new product launches, including market research, competitive analysis, and pricing strategy.
• Collaborate with cross-functional teams to drive demand generation through digital marketing campaigns, social media engagement, and content creation.
• Analyze market intelligence data to identify trends and opportunities for growth, informing strategic decisions on brand positioning and messaging.
• Manage customer acquisition efforts by developing targeted lead generation programs using various channels such as email marketing, events, and webinars.

Job Requirements :

• 4-7 years of experience in Product Marketing or related field (e.g., Digital Marketing).
• Proven track record of success in developing effective go-to-market strategies that drive revenue growth.
• Strong understanding of Market Intelligence principles and ability to analyze complex data sets.
• Experience with Demand Generation tactics such as content creation, social media engagement, and email marketing.