Marketing Manager

Key Responsibilities

• Lead Generation & Pipeline Development (40%): Generate qualified opportunities and support pipeline growth.

• Product Marketing (20%): Develop marketing plans, product positioning, value propositions and marketing collateral.

• Digital Marketing & Content (15%): Manage website, SEO, LinkedIn campaigns and content.

• Industry Events & Brand Building (10%): Coordinate exhibitions, webinars and customer engagement.

• Sales Enablement (10%): Provide presentations, bid support and ROI tools

. • Market Intelligence (5%): Track competitors, trends and market opportunities. Key Performance Indicators (KPIs)

• Marketing-sourced pipeline value

• Marketing-influenced revenue •

Qualified opportunities generated

• Lead-to-opportunity conversion rate

• Cost per qualified lead

• Website conversion rate

• Event ROI

• New segment penetration