Marketing Manager

Roles and Responsibilities :

• Develop and execute BTL marketing strategies to drive brand awareness and sales growth for the company's auto components.
• Collaborate with cross-functional teams to plan and implement promotional campaigns, including product launches, events, and trade shows.
• Manage a budget for marketing activities, ensuring effective allocation of resources to achieve business objectives.
• Analyze campaign results, identifying areas for improvement and making data-driven decisions to optimize future initiatives.

Job Requirements :

• 3-8 years of experience in BTL marketing or related field (auto components industry preferred).
• Proven track record of developing successful promotional campaigns that drive engagement and conversions.
• Strong understanding of brand promotion techniques, including event planning and execution.
• Ability to manage budgets effectively, prioritizing spend based on business goals.