Marketing Manager
Kohinoor Group · Pune · onsite · Posted 62d ago
Not disclosed8–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Role Overview
We are looking for a dynamic and results-driven Marketing Manager to lead the launch, sustenance, and inventory-led marketing for assigned real estate projects.
Key Responsibilities
- Project Marketing Strategy & Execution: Lead launch, sustenance, and inventory-led marketing initiatives for assigned projects, translating business and sales objectives into effective marketing plans.
- Campaign Planning & Performance: Drive end-to-end campaign planning, communication strategy, and on-ground execution, ensuring consistency with the Kohinoor brand positioning while achieving defined walk-in, lead and revenue targets.
- Agency & Partner Management: Manage creative, media, digital, influencer, PR and other marketing partners. Develop clear briefs, establish timelines, monitor deliverables, and ensure quality and timely execution.
- Events & Customer Engagement: Plan and execute project events, customer engagement initiatives, property showcases, experiential activities and channel partner (CP) activations to generate awareness, engagement and sales opportunities.
- Market & Competitor Intelligence: Track competitor projects, pricing, offers, promotions, media presence and communication strategies. Translate market intelligence into actionable opportunities and recommendations for assigned projects.
- Budget & Marketing Performance Management: Track project-wise marketing budgets, spends, utilisation and ROI. Monitor campaign performance and provide regular insights to optimise marketing investments and improve outcomes.
- Digital & New-Age Marketing: Identify and implement relevant applications of AI, technology, automation, data-driven marketing and emerging digital tools to improve campaign efficiency, customer engagement, lead generation and overall marketing effectiveness.
- Cross-functional Collaboration: Work closely with Sales, CRM, Business Development, Design and other internal teams to ensure seamless execution of marketing initiatives and alignment with business priorities.
Candidate Profile-
- 8+ years of experience in marketing, preferably within real estate.
- Strong understanding of integrated marketing across ATL, BTL, digital, social media, events and performance marketing.
- Excellent project management, communication, negotiation and stakeholder-management skills.
Sourced from foundit
Skills
Budget Marketing Performance ManagementCampaign Planning PerformanceDigital New-Age Marketingemerging digital toolsEvents Customer EngagementMarket Competitor IntelligenceProject Marketing Strategy ExecutionAutomationCross-Functional CollaborationData-driven MarketingAI technologyAgency partner management
About Kohinoor Group
Kohinoor Group
Real Estate
1001-5000
employees
1961
65 years old
Mumbai
India
₹7.2L PA avg
Avg at Kohinoor Group
About
From a humble educational venture ‘Kohinoor Classes’, started by Dr. Manohar Joshi at Dadar, Kohinoor has grown into a well-diversified, multi-activity, multi-location business group.
Education occupies a place of pride with Kohinoor imparting technical vocational education in 100 plus centres, school, hospitality, management and paramedical education. The Group also has a significant presence in Real Estate, Hospitality, Power and Healthcare sectors. The Group believes in growing perpetually by empowering its students, employees, customers, partners, associates, stakeholders and, most of all, society at large. Kohinoor’s businesses are purported to fulfil important human needs – education, comfortable living, gastronomic needs and healthcare.
Industries
Real Estate
Employee ratings
10 reviews
3.8/ 5
Culture
3.3
Career growth
3.1
Work-life
2.9
Employees rate it well for
Job Security38Overall Company38
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