Marketing Manager

Responsibilities:

• Develop and execute overall brand positioning, identity, and communication strategy for Pharmapoint's digital healthcare platform.
• Build brand guidelines, messaging frameworks, and customer communication standards.
• Ensure consistency in brand communication across website, app, social media, offline branding, and marketing collateral.
• Create impactful brand stories and campaigns to strengthen customer trust and engagement.
• Plan and execute online marketing activities including website promotions, social media engagement, digital advertising, and email campaigns.
• Coordinate offline branding activities such as events, doctor engagement programs, hospital branding, promotional activities, and marketing materials.
• Work with vendors and internal teams for execution of marketing initiatives.
• Develop and manage brand campaigns for awareness drives, customer acquisition, and retention.
• Monitor campaign performance and prepare reports with actionable insights.
• Lead website and app content strategy, including: - Homepage communication - Product and category content - Health blogs and educational content - Promotional banners and landing pages.
• Ensure customer-friendly navigation and a seamless user experience.
• Continuously improve website performance and engagement metrics.
• Coordinate with social media agencies, creative agencies, and digital partners for content creation and campaign execution.
• Monitor social media calendars, creatives, reels, ad copy, and engagement performance.
• Ensure timely delivery of branding assets and campaign deliverables.
• Coordinate with SEO agencies and internal teams to improve organic website visibility and search rankings.
• Optimise website content and campaigns for SEO, conversion, and customer retention.
• Track digital analytics, website traffic, keyword performance, and customer behaviour insights.
• Identify and develop strategic partnerships with healthcare brands, hospitals, wellness partners, and digital platforms.
• Manage co-branding opportunities and partnership campaigns to enhance brand visibility.
• Monitor competitor activities, including online pharmacy platforms.
• Analyse market trends, customer preferences, and emerging digital healthcare opportunities.
• Implement best practices and innovative branding ideas.