Marketing Manager

Responsibilities

Platform Bid Management

• Source and bid on high-quality projects across Upwork, PPH, Dribbble, Behance, Freelancer, and Guru
• Craft winning proposals that address client pain points, not just requirements.
• Manage bidding pipeline, win rates, and conversion metrics.

LinkedIn Cold Outreach

• Execute strategic LinkedIn prospecting using Sales Navigator to identify and connect with C-suite decision-makers.
• Develop personalized cold email sequences and multi-touch outreach campaigns.
• Use AI tools for prospect research, email drafting, and lead validation.

Lead Qualification Discovery

• Qualify leads against clear business criteria.
• Conduct discovery calls to understand client needs, budgets, and project scope.
• Document insights in CRM and prepare handoff meetings.

Proposal Documents Writing

• Convert qualified leads into formal SOWs that define scope, deliverables, timelines, pricing, and terms
• Structure pricing models (fixed, retainer, milestone-based) based on project type
• Define acceptance criteria and success metrics to reduce scope creep and misunderstandings
• Identify risks, dependencies, and assumptions in SOWs early
• Use AI tools to draft technical proposal documents and refine language for consistency

Market Prospect Research

• Research B2B/B2C/D2C clients across target industries (US, UK, Canada, Europe, etc.)
• Build qualified lead databases using Apollo, ZoomInfo, Hunter.io
• Use AI-assisted tools for rapid company research and market trend analysis
• Analyze competitive landscapes and identify opportunities

End-to-End Project Ownership

• Own complete process: cold outreach qualification discovery SOW project close handoff
• Track pipeline health, conversion rates, and lead quality metrics
• Provide feedback to improve proposal quality and prospecting approach

Requirements

• Have 3+ years on Upwork, PPH, Dribbble, Behance, Guru, or similar platforms LinkedIn Sales Navigator power user who converts cold contacts into qualified leads.
• Have closed deals from cold outreach to project handoff.
• Understand technical architecture, algorithms, and software solutions (without coding).
• Have written SOWs that define scope, pricing, timelines, and success metrics clearly.
• Use AI tools (ChatGPT, Claude, Perplexity) to scale research and prospecting without losing the human touch

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.