Marketing Manager

• BTL & Field Activations: Conceptualize, plan, and execute district-level campaigns, roadshows, local expos, residence association activations, and canopy setups across target Kerala markets.
• CRM Campaigns & Nurturing: Design, launch, and manage targeted CRM campaigns (WhatsApp Drips, SMS, Email) to nurture field leads, reactivate cold inquiries, and maximize pipeline conversion rates.
• ERP System & Single Source of Truth: Establish and maintain the ERP/CRM as the central source of truth for all marketing datamapping customer journeys from initial ground capture through sales handoff and installation.
• Lead Pipeline & O2O Tracking: Bridge physical activations with digital CRM workflows to ensure zero lead leakage and complete visibility into channel performance.
• Vendor & Logistics Management: Source, negotiate with, and supervise local vendors, fabricators, print suppliers, and event agencies to ensure cost-effective, high-quality execution.
• Cross-Functional Alignment: Partner with regional sales and operations teams to establish fast lead-handoff SLAs, auditing lead status accuracy within the ERP.
• Budgeting & Performance Analytics: Track Cost Per Lead (CPL), campaign ROI, and customer acquisition metrics directly through CRM/ERP dashboards to guide strategic decisions.Role & responsibilities

Preferred candidate profile

• 7+ years of hands-on experience in Agency Management, ATL/BTL marketing, Digital & field activations, and campaign execution within Solar, Consumer Durables, Building Materials, or FMCG.
• Proven track record with CRM systems (e.g., ERPNXT, Zoho, LeadSquared, or proprietary tools) and ERP platforms to manage lead pipelines and reporting.
• Hands-on expertise connecting offline field lead capture (QR codes, digital forms) with automated CRM drip campaigns.
• Deep familiarity with Keralas regional consumer mindset, local market geography, and seasonal purchasing patterns.
• Languages: Native fluency in Malayalam and strong proficiency in English are mandatory.
• Willingness to travel across districts for ground execution and team alignment.