Marketing Manager

Role & responsibilities

Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies for Life Science, Diagnostic and Fine chemicals.
• Collaborate with sales teams to align marketing strategies with business goals and lead generation targets.
• Conduct market research/assessment to identify new opportunities, customer preferences, and competitive activities.

Branding & Product Positioning

• Manage and enhance MP Biomedicals' brand image in the Indian market.
• Create targeted messaging that communicates the value proposition of MP Biomedicals' products to different customer segments.
• Design and launch campaigns to increase brand awareness and product visibility across various platforms.

Lead Generation & Conversion

• Collaborate with the sales team to develop and execute lead generation initiatives.
• Track lead conversion rates and analyze the effectiveness of marketing activities in driving sales.
• Use CRM system ZOHO to manage leads and measure campaign success.

Content Creation & Management

• Oversee the creation of high-quality marketing materials, including brochures, presentations, email campaigns, and website content.
• Work with cross-functional teams to develop content for product launches, webinars, and trade shows.
• Write and publish compelling LinkedIn and social media posts to engage with the scientific community.

Digital Marketing & Online Presence

• Develop and manage digital marketing strategies, including SEO, SEM, content marketing, and social media campaigns.
• Leverage tools like LinkedIn, Instagram, and other digital platforms to reach target audiences.
• Monitor and analyze digital campaign performance metrics to optimize reach and engagement.

Event Management

• Plan and execute events such as webinars, roadshows, trade shows, exhibitions, and product launch events.
• Coordinate logistics, promotion, and post-event follow-up to ensure maximum engagement.
• Measure the impact of events on lead generation and customer engagement.

Partnerships & Collaboration

• Foster strategic partnerships with industry stakeholders, distributors, and customers.
• Work closely with internal teams and external agencies to create promotional campaigns.
• Build and maintain relationships with key opinion leaders (KOLs) in the life sciences and biopharma industry.

Product Pricing:

• Conduct market analysis to determine optimal pricing strategies for MP Biomedical products.
• Develop pricing models that consider factors such as cost, competition, and customer value and market Price.
• Ensure that pricing strategies align with business objectives and profitability goals.
• Design Customer Annual Pricelist

Product Sampling:

• Develop and execute product sampling campaigns to generate awareness and drive trial.
• Identify strategic locations for product sampling, such as trade shows, conferences, and retail outlets.
• Coordinate with sales teams to distribute samples and collect feedback.

Product Demos:

• Organize and conduct product demonstrations to showcase the benefits and features of MP Biomedical products.
• Identify target audiences for product demos, such as potential customers, industry professionals, and partners.
• Collaborate with sales teams to set up product demos and provide support

Government E-Market Support:

• Identify and explore opportunities to sell MP Biomedical products through government e-marketplaces in India.
• Develop strategies to effectively market products on government e-marketplaces.
• Ensure compliance with government regulations and procurement processes.

Budget Management:

• Develop and manage the marketing budget.
• Track marketing expenses and ROI.

Preferred candidate profile

5 yrs Experience in Marketing

Qualification B tech or any Graduate in (Biotechnology), BSc