Marketing Manager

The Marketing Manager will be responsible for developing and executing end-to-end marketing strategies for Maxpos exhibitions and conferences. The ideal candidate should have strong expertise in digital marketing, performance marketing, paid advertising, campaign analytics, and lead generation, with the ability to manage both online and offline marketing initiatives. Experience in the exhibition, events, conference, media, or B2B marketing industry will be highly preferred." , "responsibilities":["Plan , execute, and optimize digital marketing campaigns across multiple platforms.","Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube Ads.","Drive qualified leads for delegates, exhibitors, sponsors, and visitors.","Monitor campaign performance and continuously optimize for ROI, CPL, CPA, CTR, and conversion rates.","Develop audience segmentation and remarketing strategies.","Execute A/B testing for creatives, landing pages, and advertisements.","Manage marketing budgets efficiently while maximizing campaign performance.","Event Marketing","Develop comprehensive marketing plans for exhibitions and conferences.","Increase registrations for delegates and visitors through targeted campaigns.","Generate quality exhibitor and sponsor leads.","Create pre-event, during-event, and post-event marketing strategies.","Coordinate event launch campaigns across digital and traditional channels.","Collaborate with the sales team to support business development initiatives.","Brand Management","Ensure consistent branding across all marketing materials.","Oversee creative development including:","Social media creatives","Brochures","Event banners","Emailers","Landing pages","Promotional videos","Print advertisements","Work closely with the Graphic Design team and Content team.","Marketing Automation & CRM","Manage email marketing campaigns and nurture sequences.","Track and analyze marketing-qualified leads (MQLs).","Collaborate with the sales team to improve lead conversion.","Maintain campaign performance dashboards and reports.","Analytics & Reporting","Measure campaign effectiveness using data and analytics.","Prepare weekly and monthly marketing reports covering:","Lead generation","Cost per Lead (CPL)","Return on Ad Spend (ROAS)","Website traffic","Conversion rates","Registration performance","Revenue attribution","Provide actionable insights to improve campaign performance.","Market Research","Conduct competitor analysis.","Identify emerging industry trends.","Research target industries and customer segments.","Evaluate new digital marketing channels and technologies.","Team Collaboration","Work closely with:","Sales Team","Business Development Team","Graphic Designers","Content Writers","Event Operations Team","Coordinate with external agencies, media partners, and vendors when required.","Required SkillsDigital Marketing","Google Ads","Meta Ads Manager (Facebook & Instagram)","LinkedIn Campaign Manager","YouTube Advertising","Performance Marketing","Search Engine Marketing (SEM)","Search Engine Optimization (SEO)","Remarketing Campaigns","Display Advertising","Landing Page Optimization","Conversion Rate Optimization (CRO)","Marketing Automation","Email Marketing","Analytics & Tools","Google Analytics (GA4)","Google Tag Manager","Google Search Console","Meta Business Suite","LinkedIn Campaign Manager","Google Looker Studio (preferred)","CRM platforms (HubSpot, Zoho CRM, Salesforce, or equivalent)","Microsoft Excel and PowerPoint","Budget planning and management","Campaign optimization","Lead generation","Marketing strategy development","Excellent analytical skills","Strong communication and presentation skills","Team leadership and stakeholder management"] , "qualifications":["4-8 years of experience in Marketing or Digital Marketing.","Minimum 2-3 years of hands-on experience managing paid advertising campaigns.","Proven experience in performance marketing and lead generation.","Experience in the exhibition, conference, trade show, event management, media, or B2B industry will be highly preferred."] , "benefits":["Opportunity to work on national and international exhibitions.","Exposure to global brands, industry leaders, and multinational companies.","Career growth in a fast-paced event and exhibition environment.","Collaborative and innovative work culture.","Performance-based incentives and professional development opportunities."],"__typename":"