Marketing Manager

Role & responsibilities

Develop and execute overall brand positioning, identity, and communication strategy for Pharmapoints digital healthcare platform. • Build brand guidelines, messaging frameworks, and customer communication standards. • Ensure consistency in brand communication across website, app, social media, offline branding, and marketing collateral. • Create impactful brand stories and campaigns to strengthen customer trust and engagement. • Plan and execute online marketing activities including website promotions, social media engagement, digital advertising, and email campaigns. • Coordinate offline branding activities such as events, doctor engagement programs, hospital branding, promotional activities, and marketing materials. • Work with vendors and internal teams for execution of marketing initiatives. • Develop and manage brand campaigns for awareness drives, customer acquisition, and retention. • Monitor campaign performance and prepare reports with actionable insights. • Lead website and app content strategy including: - Homepage communication - Product and category content - Health blogs and educational content - Promotional banners and landing pages • Ensure customer-friendly navigation and seamless user experience. • Continuously improve website performance and engagement metrics. • Coordinate with social media agencies, creative agencies, and digital partners for content creation and campaign execution. • Monitor social media calendars, creatives, reels, ad copies, and engagement performance. • Ensure timely delivery of branding assets and campaign deliverables. • Coordinate with SEO agencies and internal teams to improve organic website visibility and search rankings. • Optimize website content and campaigns for SEO, conversion, and customer retention. • Track digital analytics, website traffic, keyword performance, and customer behavior insights. • Identify and develop strategic partnerships with healthcare brands, hospitals, wellness partners, and digital platforms. • Manage co-branding opportunities and partnership campaigns to enhance brand visibility. • Monitor competitor activities including online pharmacy platforms. • Analyze market trends, customer preferences, and emerging digital healthcare opportunities. • Implement best practices and innovative branding ideas.