Marketing Manager

About the Role

We are seeking a results-driven Marketing Manager with strong expertise in both Product Marketing and Digital Marketing to drive brand visibility, product adoption, and revenue growth. The ideal candidate should have experience in developing marketing strategies, managing product launches, and executing high-impact digital campaigns.

Key Responsibilities

• Develop and execute product marketing strategies aligned with business objectives.
• Define product positioning, messaging, and value propositions.
• Plan and manage end-to-end product launches and Go-to-Market (GTM) strategies.
• Conduct market research, competitor analysis, and customer insights to support product growth.
• Drive demand generation initiatives and lead acquisition campaigns.
• Manage and optimize digital marketing campaigns across various channels.
• Monitor campaign performance and analyze key metrics to improve ROI.
• Collaborate with cross-functional teams including Sales, Product, and Leadership.

Required Skills

• Product Marketing
• Product Positioning
• Product Launch Management
• Product Strategy
• Go-to-Market (GTM) Strategy

Mandatory Skills

• Performance Marketing
• PPC (Pay-Per-Click) Campaign Management
• SEO (Search Engine Optimization)
• SMO (Social Media Optimization)

Candidate Profile

• 5-10 years of relevant marketing experience within the IT industry.
• Strong understanding of digital marketing tools and analytics platforms.
• Proven track record of successfully managing marketing campaigns and product launches.
• Excellent communication, presentation, and stakeholder management skills.
• Data-driven mindset with strong analytical and problem-solving abilities.

Interested candidates should possess a blend of strategic thinking, product marketing expertise, and hands-on digital marketing experience to drive business growth and market expansion.