Marketing Manager

Role & responsibilities

• Develop and execute effective marketing and promotional strategies to enhance the schools brand visibility.
• Plan and manage admission-focused marketing campaigns to generate quality leads and support admission targets.
• Organise and execute on-ground promotional activities, events, outreach programmes, and local marketing initiatives.
• Build and maintain strong collaborations with playschools, preschools, educational institutions, and relevant community partners.
• Generate leads through school partnerships, events, referral networks, and field marketing activities.
• Work closely with the admissions team to ensure timely follow-up and conversion of marketing-generated leads.
• Plan and monitor digital marketing initiatives across social media, online platforms, paid campaigns, and other digital channels.
• Coordinate with internal teams and external agencies for campaign execution, creatives, branding, and promotional materials.
• Track campaign performance, lead generation, conversion outcomes, and return on marketing efforts.
• Conduct market research and analyse competitor activities to identify new opportunities.

Preferred candidate profile

• Minimum 5 years of experience in school marketing, education marketing, brand promotion, or lead generation.
• Strong experience in planning and executing marketing and promotional campaigns.
• Proven ability to generate leads and support their conversion into admissions.
• Good understanding of digital marketing, social media marketing, online campaigns, and lead-generation strategies.
• Experience in collaborating with playschools and educational partners will be preferred.
• Comfortable with extensive fieldwork, local outreach, events, and on-ground promotional activities.
• Excellent communication, networking, stakeholder-management, and presentation skills.