Marketing Manager
Purple Corp · Pune · onsite · Posted 72d ago
Undisclosed5–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities
- Develop and execute integrated marketing strategies aligned with business objectives.
- Plan and manage project launches, branding, and promotional campaigns.
- Drive digital marketing initiatives across social media, search, email, and performance marketing.
- Coordinate ATL, BTL, and on-ground marketing activities to maximize brand visibility.
- Work closely with Sales, CRM, Design, and Channel Partner teams to generate quality leads.
- Manage marketing agencies, creative partners, media vendors, and event partners.
- Monitor campaign performance, marketing budgets, and ROI to optimize effectiveness.
- Conduct market research, competitor analysis, and customer insights to support business decisions.
- Ensure brand consistency across all communication channels and marketing collateral.
- Plan and execute customer engagement initiatives, events, and experiential marketing activities.
- Track marketing KPIs and prepare periodic reports for management.
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- MBA in Marketing will be an added advantage.
- 710 years of experience in marketing, preferably in the real estate industry.
- Strong understanding of digital marketing, branding, lead generation, and campaign management.
- Experience in residential project marketing and project launches.
- Strong analytical, communication, negotiation, and vendor management skills.
- Ability to manage multiple campaigns and stakeholders in a fast-paced environment.
Sourced from naukri
Skills
campaignsMarket ResearchBrandAtlBrandingMarketing BudgetnegotiationMarketing ManagementSocial MediaCampaign ManagementCommunication SkillsVendor ManagementSalesLead GenerationanalyticalPerformance MarketingmarketingDigital MarketingBtl