Marketing Manager

About the Role

We are looking for a results-driven Marketing Manager to lead our marketing initiatives and drive business growth in the biodegradable products industry. The ideal candidate will be responsible for increasing sales, generating a strong sales pipeline, developing marketing strategies, managing campaigns, and leading the marketing team to achieve company goals.

Key Responsibilities

• Develop and execute marketing strategies to increase product sales and market share.
• Generate qualified leads and build a strong sales pipeline for the sales team.
• Plan and manage digital, offline, and B2B marketing campaigns.
• Lead, mentor, and manage the marketing team to achieve performance targets.
• Work closely with the sales team to align marketing efforts with revenue goals.
• Identify new market opportunities and customer segments.
• Manage brand positioning and ensure consistent messaging across all marketing channels.
• Analyze campaign performance, prepare reports, and optimize marketing activities based on data.
• Coordinate product launches, exhibitions, trade shows, and promotional events.
• Build relationships with distributors, dealers, partners, and key customers.
• Monitor competitor activities and industry trends to maintain a competitive advantage.
• Manage the marketing budget and ensure efficient utilization of resources.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Experience in manufacturing, industrial products, sustainable products, or biodegradable products is preferred.
• Proven track record of increasing sales and generating qualified leads.
• Strong leadership and team management skills.
• Excellent communication, presentation, and negotiation abilities.
• Experience with digital marketing, CRM, and marketing automation tools.
• Strong analytical and strategic thinking skills.

Key Performance Indicators (KPIs)

• Growth in sales revenue.
• Number of qualified leads generated.
• Sales pipeline value.
• Marketing campaign ROI.
• Brand awareness and customer engagement.
• Team performance and achievement of marketing targets.

What We Offer

• Competitive salary and performance-based incentives.
• Career growth opportunities.
• Collaborative and innovative work environment.
• Opportunity to contribute to a sustainable and environmentally responsible industry.