Marketing Manager Sports Tech (Multi Sports | Training)

Role summary

Lead demand generation, brand positioning, and partner marketing for a multisports platform focused on learning, training, and tournaments. Build awareness and pipeline among academies, schools, federations, brands, players and coaches globally by combining sports domain knowledge, datadriven digital marketing, and field activation. Own endtoend campaign planning, execution, measurement and crossfunctional coordination to drive user acquisition, partner adoption and commercial growth.

Core responsibilities

• Strategy and positioning
  
• Define the platforms value proposition and messaging for distinct audiences: academies, schools, federations, coaches, players and brands.
• Build gotomarket plans for new sports verticals, regions and product modules (learning, training, tournaments).
• Maintain competitive and market insight to refine positioning and product marketing priorities.
• Demand generation and growth marketing
  
• Plan and run multichannel acquisition campaigns (digital ads, content, email, SEO, webinars, events) to generate qualified leads and pilots.
• Design lifecycle marketing programs to onboard, engage and retain coaches, athletes and institutions.
• Optimize funnel metrics through A/B testing, conversion rate optimization and attribution analysis.
• Content and community
  
• Create highimpact content: case studies, playbooks, coach curricula, video tutorials, tournament toolkits and thought leadership.
• Build and nurture communities of coaches, players and academy managers through forums, ambassador programs and localized content.
• Manage social media strategy and creative execution to grow brand affinity and organic reach.
• Partnership and field marketing
  
• Collaborate with BDMs to design comarketing programs with federations, academies, schools and brands.
• Plan onground activations at tournaments, school fairs and coaching clinics to drive trials and signups.
• Manage sponsorships, event presence and ambassador campaigns to amplify credibility.
• Product marketing and enablement
  
• Translate product features into benefits for each stakeholder and create sales enablement collateral for BDMs and customer success teams.
• Run product launches and pilot rollouts with clear launch plans, training materials and success metrics.
• Feed user insights into the product roadmap and prioritize messaging for new releases.
• Analytics and performance
  
• Define and track marketing KPIs: CAC, LTV, MQL to SQL conversion, trial-to-paid conversion, engagement and retention.
• Use platform analytics and sports performance data to craft ROI narratives for partners and to optimize campaigns.
• Maintain CRM and marketing automation hygiene and produce regular performance reports for leadership.

Required skills and experience

• 5+ years in B2B or B2B2C marketing, preferably in sports tech, edtech, SaaS, or consumer sports brands.
• Proven experience running digital acquisition, content marketing, and partner/comarketing programs.
• Strong understanding of sports ecosystems: academies, school sports programs, federations, coaching workflows and tournament operations.
• Data literate: comfortable with analytics tools, attribution models, and building dashboards to measure impact.
• Excellent storytelling and content production skills, including video and longform case studies.
• Experience coordinating field activations and events, and working with external agencies or creative partners.
• Strong project management skills and ability to work crossfunctionally with sales, product and coaching teams.