Marketing Manager Social Media & Digital Marketing
iConsultera · Ahmedabad · onsite · Posted 29d ago
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About this role
Title: Marketing Manager – Social Media & Digital Marketing
Location: Ahmedabad, Gujarat
Work Hours: 1:30 PM TO 10:30 AM IST (Monday Through Friday)
About iConsultera
iConsultera is a next-generation business consulting and outsourcing company helping staffing firms, accounting agencies, technology service providers, and global enterprises scale smarter through a powerful blend of skilled talent, operational excellence, and AI-enabled solutions.
Role Overview
We are looking for a Marketing Manager who can independently manage and execute our digital marketing, social media, content, email marketing, and other strategies. The ideal candidate should have hands-on experience with Canva, LinkedIn, Instagram, YouTube, email marketing, Zoho Campaigns, Zoho CRM, content creation, campaign management, and paid advertising. Experience in IT Services, Staffing, Recruitment, Outsourcing, BPO/KPO, Consulting, or Professional Services will be highly preferred.
Key Responsibilities
Digital & Social Media Marketing
* Develop and execute the company's digital marketing strategy across multiple platforms.
* Manage and grow iConsultera's LinkedIn, Instagram, YouTube, and other social media channels.
* Create engaging and professional posts, creatives, videos, reels, banners, and other marketing materials.
* Plan and maintain a monthly social media content calendar.
* Monitor social media engagement, reach, followers, and lead-generation performance.
* Stay updated with digital marketing trends, platform algorithms, and B2B marketing best practices.
Content & Creative Marketing
* Create marketing content for services, campaigns, company updates, hiring, client success stories, and industry insights.
* Design professional creatives using Canva.
* Coordinate with internal teams to collect information and convert it into engaging marketing content.
* Develop presentations, brochures, service profiles, case studies, and other marketing collateral.
* Maintain consistent company branding across all communication channels.
B2B Lead Generation
* Develop and execute strategies to generate qualified B2B leads.
* Research target industries, companies, decision-makers, and potential clients.
* Support the Sales/BD team with qualified prospect lists and marketing-generated leads.
* Work with LinkedIn and other platforms to identify and engage potential prospects.
* Develop campaigns targeting companies across international markets.
* Track marketing-generated leads and coordinate with the Sales/BD team for follow-up and conversion.
Email Marketing & Campaigns
* Plan and execute targeted B2B email marketing campaigns.
* Create email campaigns, newsletters, promotional emails, and lead-nurturing sequences.
* Manage campaigns using Zoho Campaigns.
* Build and segment email databases based on industry, geography, company size, and prospect profile.
* Monitor campaign performance, including open rate, click-through rate, response rate, leads, and conversions.
* Conduct A/B testing and continuously optimize email campaigns.
* Coordinate with the Sales/BD team to convert campaign responses into qualified opportunities.
CRM & Marketing Automation
* Maintain and manage marketing leads using Zoho CRM.
* Track marketing campaigns and lead sources.
* Maintain accurate records of prospects and campaign activities.
* Develop basic lead-nurturing and marketing automation workflows.
* Prepare regular reports on marketing performance and ROI.
Campaign & Brand Management
* Plan and execute marketing campaigns for company services and business initiatives.
* Develop strategies to improve brand awareness and online visibility.
* Coordinate with Sales, Recruitment, HR, and Management teams on marketing requirements.
* Identify new marketing channels and opportunities for business growth.
* Analyze competitors and market trends to identify opportunities.
Required Skills & Experience
* 6+ years of experience in Digital Marketing / B2B Marketing / Marketing Management.
* Hands-on experience managing LinkedIn, Instagram, YouTube, and other social platforms.
* Strong experience in B2B lead generation and digital marketing.
* Hands-on experience with Canva and content/creative creation.
* Strong knowledge of Email Marketing and Email Campaigns.
* Experience with Zoho Campaigns is preferred.
* Experience with Zoho CRM or other CRM/marketing automation platforms.
* Strong understanding of LinkedIn marketing and B2B prospecting.
* Excellent written and verbal communication skills.
* Strong content-writing and copywriting skills.
* Ability to analyze campaign performance and prepare marketing reports.
* Ability to independently plan, execute, and manage marketing activities.
Preferred Industry Experience
* IT Services
* IT Staffing & Recruitment
* Outsourcing
* BPO / KPO
* SaaS / Technology
* IT Consulting
* Accounts Outsourcing
* Business Consulting
Key Performance Indicators (KPIs)
* Qualified B2B leads generated
* Marketing-generated sales opportunities
* LinkedIn reach and engagement
* Social media growth
* Email open and response rates
* Email-generated leads
* Website/social traffic
* Campaign conversion rate
* Cost per lead, where applicable
* Marketing contribution to business development
* Content production and campaign execution
Ideal Candidate
The ideal candidate is someone who can think strategically but also execute independently. You should be comfortable with everything from creating a Canva post and writing LinkedIn content to launching a Zoho Campaigns email campaign, generating B2B leads, analyzing campaign performance, and supporting the Sales team with qualified opportunities.
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