Marketing Manager - Social Media & Digital Marketing
Iconsultera · Ahmedabad · onsite · Posted 38d ago
About a minute. You'll make an account on the way through.
About this role
Marketing Manager Social Media
Job Title:Marketing Manager Social Media & Digital Marketing
Location: Ahmedabad, Gujarat
Shift Timing: 1:30 PM 10:30 PM IST (Monday Through Friday)
About iConsultera
iConsultera is a next-generation business consulting and outsourcing company helping staffing firms, accounting agencies, technology service providers, and global enterprises scale smarter through a powerful blend of skilled talent, operational excellence, and AI-enabled solutions.
Role Overview
We are looking for a Marketing Manager who can independently manage and execute our digital marketing, social media, content, email marketing, and strategies. The ideal candidate should have hands-on experience with Canva, LinkedIn, Instagram, YouTube, email marketing, Zoho Campaigns, Zoho CRM, content creation, campaign management, and paid advertising. Experience in IT Services, Staffing, Recruitment, Outsourcing, BPO/KPO, Consulting, or Professional Services will be highly preferred.
Key Responsibilities
Digital & Social Media Marketing
Develop and execute the company s digital marketing strategy across multiple platforms.
Manage and grow iConsultera s LinkedIn, Instagram, YouTube, and other social media channels.
Create engaging and professional posts, creatives, videos, reels, banners, and other marketing materials.
Plan and maintain a monthly social media content calendar.
Monitor social media engagement, reach, followers, and lead-generation performance.
Stay updated with digital marketing trends, platform algorithms, and B2B marketing best practices.
Content & Creative Marketing
Create marketing content for services, campaigns, company updates, hiring, client success stories, and industry insights.
Design professional creatives using Canva.
Coordinate with internal teams to collect information and convert it into engaging marketing content.
Develop presentations, brochures, service profiles, case studies, and other marketing collateral.
Maintain consistent company branding across all communication channels.
B2B Lead Generation
Develop and execute strategies to generate qualified B2B leads.
Research target industries, companies, decision-makers, and potential clients.
Support the Sales/BD team with qualified prospect lists and marketing-generated leads.
Work with LinkedIn and other platforms to identify and engage potential prospects.
Develop campaigns targeting companies across international markets.
Track marketing-generated leads and coordinate with the Sales/BD team for follow-up and conversion.
Email Marketing & Campaigns
Plan and execute targeted B2B email marketing campaigns.
Create email campaigns, newsletters, promotional emails, and lead-nurturing sequences.
Manage campaigns using Zoho Campaigns.
Build and segment email databases based on industry, geography, company size, and prospect profile.
Monitor campaign performance including open rate, click-through rate, response rate, leads, and conversions.
Conduct A/B testing and continuously optimize email campaigns.
Coordinate with the Sales/BD team to convert campaign responses into qualified opportunities.
CRM & Marketing Automation
Maintain and manage marketing leads using Zoho CRM.
Track marketing campaigns and lead sources.
Maintain accurate records of prospects and campaign activities.
Develop basic lead-nurturing and marketing automation workflows.
Prepare regular reports on marketing performance and ROI.
Campaign & Brand Management
Plan and execute marketing campaigns for company services and business initiatives.
Develop strategies to improve brand awareness and online visibility.
Coordinate with Sales, Recruitment, HR, and Management teams on marketing requirements.
Identify new marketing channels and opportunities for business growth.
Analyze competitors and market trends to identify opportunities.
Required Skills & Experience
6+ years of experience in Digital Marketing / B2B Marketing / Marketing Management.
Hands-on experience managing LinkedIn, Instagram, YouTube, and other social platforms.
Strong experience in B2B lead generation and digital marketing.
Hands-on experience with Canva and content/creative creation.
Strong knowledge of Email Marketing and Email Campaigns.
Experience with Zoho Campaigns is preferred.
Experience with Zoho CRM or other CRM/marketing automation platforms.
Strong understanding of LinkedIn marketing and B2B prospecting.
Excellent written and verbal communication skills.
Strong content-writing and copywriting skills.
Ability to analyze campaign performance and prepare marketing reports.
Ability to independently plan, execute, and manage marketing activities.
Preferred Industry Experience
IT Services
IT Staffing & Recruitment
Outsourcing
BPO / KPO
SaaS / Technology
IT Consulting
Accounts Outsourcing
Business Consulting
Key Performance Indicators (KPIs)
Qualified B2B leads generated
Marketing-generated sales opportunities
LinkedIn reach and engagement
Social media growth
Email open and response rates
Email-generated leads
Website/social traffic
Campaign conversion rate
Cost per lead, where applicable
Marketing contribution to business development
Content production and campaign execution
Ideal Candidate
The ideal candidate is someone who can think strategically but also execute independently. You should be comfortable with everything from creating a Canva post and writing LinkedIn content to launching a Zoho Campaigns email campaign, generating B2B leads, analyzing campaign performance, and supporting the Sales team with qualified opportunities.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri