Marketing Manager ( SAAS Software Company)

Job Description:

We are looking for a hands-on Marketing Manager to drive end-to-end marketing execution across website, inbound funnels, campaigns, and performance channels. This is a high-ownership individual contributor role with direct visibility to founders, ideal for someone who executes fast, thinks in funnels, and delivers measurable growth.

An AI-first mindset is mandatory, as the role requires active use of AI tools to improve speed, experimentation, and output quality.

Key Responsibilities

Website & Conversion Optimization

• Manage website performance, landing pages, and messaging
• Improve conversion rates through continuous testing (A/B testing)
• Handle SEO fundamentals (on-page & technical)
• Track performance via GA4 and Search Console

Inbound & Funnel Execution

• Build and optimize inbound funnels (content landing page email conversion)
• Improve lead quality and conversion rates
• Collaborate with Sales to drive pipeline impact

Product Marketing & Campaigns

• Translate product positioning into high-impact campaigns
• Support feature launches and brand narrative
• Create sales enablement materials (decks, one-pagers, battlecards)

Multi-Channel Campaign Execution

• Execute campaigns across web, email, and social media
• Ensure consistent messaging across channels
• Drive traffic, leads, and pipeline contribution

Agency & Vendor Management

• Manage SEO, paid marketing, PR, creative, and web agencies
• Define KPIs, timelines, and ensure quality delivery
• Drive outcome-focused execution

AI-First Marketing Execution

• Use AI tools for research, content creation, creatives, and reporting
• Build scalable, AI-driven experimentation systems