Marketing Manager, PRISM OS

Marketing Manager — PRISM OS · Full-time · 3–6 years · Reports to the Founder

ABOUT US SmartX Technologies builds AI-assisted business tools for India's professional practices and SMBs — chartered accountants, company secretaries, law firms, and manufacturers. Our platform, PRISM OS, turns a client's manual workflow into a working custom tool in days, not months: audit workspaces for CA firms, compliance boards for CS practices, clause libraries for lawyers, dispatch control for factories running on Tally.

We are a custom development shop, not a licence business: what we sell is a build, shaped around one client's workflow. Our sales motion is unusual and it works — we don't pitch decks, we build. A prospect describes their workflow on a call; within days they receive a working prototype with their name on it and a two-minute demo video. Your job is to turn this founder-led motion into a marketing engine.

ESSENTIAL EXPERIENCE — PLEASE READ BEFORE APPLYING This is the one thing we will not compromise on. We sell custom IT development services, not an off-the-shelf product with a price list. You must have done this before.

• You have marketed or sold custom software development, application development or IT services — project or retainer engagements, not licence-only product sales.
• Crucially, you have sold to non-IT buyers: chartered accountants, company secretaries, lawyers, factory owners, distributors, business owners. People who do not read technical specifications, have no CTO, and judge us on whether we understood their problem.
• You can hold a discovery conversation about a workflow you have never seen before — what happens today, who does it, where it breaks — and write it back in plain business language the buyer recognises as their own.
• You understand how services deals move in India: a longer, relationship-led cycle, scope conversations, a proposal with effort and timelines, and a buyer who must trust the team before signing. Applications without demonstrable IT services experience selling to non-technical buyers will not be shortlisted.

WHAT YOU WILL OWN You own the full channel mix — digital, offline and partnerships — with a clear mandate: test channels quickly, measure honestly, kill what does not convert, and double down on what does.

• Channel strategy: digital (LinkedIn, YouTube, WhatsApp Business, email, Google Ads, SEO), offline and community (ICAI / ICSI study circles and CPE sessions, bar association events, MSME forums like KASSIA and FKCCI, trade fairs), and partnerships (Tally partner network, consultants, resellers, client referrals). Run the mix like a portfolio with a monthly channel scorecard.
• Content that sells the way we sell: own our YouTube channel of product demos; turn every prototype into 60-second cuts, before/after posts, event one-pagers and case studies; write persona-specific content for CAs, CSs, lawyers and manufacturing SMBs.
• Outbound and pipeline: persona-mapped LinkedIn campaigns that lead with demos, not pitches; maintain the demo-to-persona playbook; hand warm leads to the founder with full context.
• Digital presence: own the website, demo embeds, lead capture, basic SEO, and email nurture.
• Community and events: talks, webinars and live demo sessions in front of the professional communities our buyers trust.
• Measurement: qualified conversations per month, video views to replies, proposal rate, cost per qualified lead — a one-page scorecard, weekly.

YOU ARE PROBABLY A FIT IF

• 3–6 years in B2B marketing or pre-sales at an IT services, software development or digital transformation company in India — bonus if you have served CAs, CSs, lawyers or manufacturers.
• You write clearly and fast, in plain English — posts, outbound messages, video scripts and case studies are all in your hands. You can explain a technical build without using a single technical word.
• You are hands-on across channels: Sales Navigator, YouTube Studio, WhatsApp Business, an email tool, Google Ads, a website builder, a CRM, basic analytics. You use AI tools daily.
• You have taken at least one service or product to market across both online and offline channels.
• You are comfortable being a one-person team who ships weekly — and equally comfortable saying this campaign didn't work, here's what we try next.
• Kannada and/or Hindi alongside English is a plus — many of our buyers are more comfortable in their own language.

WHAT THIS ROLE IS NOT

• Not a brand-only or agency-management role — you will personally write, post, edit and measure.
• Not pure lead-gen spam — volume without relevance is failure here.
• Not a sales-closing role — the founder closes; you fill