MUMBAI · FULLTIME
Marketing Manager - Primary Care
Exeltis India
Mumbai · onsite · Posted 4d ago
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Undisclosed10–12 yrsfulltimeMumbai
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Section · 01
About this role
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Department: Marketing Team
Experience: 10 - 12 Years
Location: Mumbai Corporate Office
Portfolio Size: 50 Crores (ENT, Paediatricians, GPs and Gynaecologists)
Role Overview
We are seeking an experienced and strategic Marketing Manager to lead and scale our Primary Care portfolio, focussed for ENT, Paediatricians, GPs and Gynaecologists), with end-to-end P&L accountability for a 50 crores portfolio.
This role will drive brand strategy, product lifecycles, and field force execution. This role requires deep expertise in therapy area dynamics, strong relationships with ENTs and paediatricians and a proven track record of driving market share across prescription pharmaceuticals and wellness/nutraceutical offerings, and establishing new launches.
Key Responsibilities
- Strategic Brand Management: Develop and execute comprehensive annual brand plans, promotional campaigns, and go-to-market strategies.
- Portfolio & P&L Ownership: Manage overall portfolio profitability, positioning, pricing strategies, and promotional budget allocations to achieve targeted top-line revenue and gross margin goals.
- New Product Launches: Identify emerging market trends in covered market, conduct viability studies, and spearhead end-to-end launches of innovative formulations and supplements.
- Field Force Enablement & Training: Design visual aids, leave-behind literature (LBLs), brand inputs, and digital detailing tools; conduct detailed scientific and brand training sessions for the medical sales team.
- KOL Engagement: Build and sustain strategic relationships with Key Opinion Leaders (KOLs), and professional associations through scientific meetings, advisory boards, and CMEs.
- Market Intelligence & Analytics: Monitor prescription patterns, retail trends, competitor strategies, and field feedback using SMRC/IMS/ORG data to continuously refine brand positioning.
- Cross-Functional Collaboration: Work closely with Medical Affairs, R&D, Regulatory, Supply Chain, and Commercial teams to ensure timely product supply and compliance with pharma and nutraceutical regulatory standards.
Candidate Profile & Qualifications
- Education: B.Pharm / B.Sc. mandatory; MBA or PGDM in Marketing from a recognized institution preferred.
- Experience: 10 - 12 years of core marketing experience in the pharmaceutical industry, with significant expertise handling Acute care brands in ENT, Paediatricians, Gynaecologists and GPs
- Therapy & Product Expertise: In depth understanding of Otorhinolaryngology , Women health, Nutraceuticals , GI.
- Key Competencies: Strategic brand building, analytical sharpness, creative campaigning, KOL relationship management, Sales Force Connect, Cross-Functional Alignment, New Product Planning, P&L oversight.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
Market Intelligencemedical affairsENTIMSmarketing managerAnalyticsMarket TrendsBrand StrategyOtorhinolaryngologyMedical SalesLiteratureBrand BuildingcompliancePharmaBrand PositioningmarketingPharmaceutical