Marketing Manager - Multi Brand

Education Qualification

MBA in Marketing

EvinceDev (Evince Development) is looking for Talented candidates as per the requirements described here.
Following are the Brief points of the Job requirements

• Own demand generation strategy across five brands, each with a different buyer motion covering IT services, product engineering, ecommerce services, premium creative, and consumer food tech
• Build messaging and campaign angles rooted in buyer psychology, focused on why people actually buy, not just what we sell
• Position and market our technology services and products with real credibility, able to speak to what we actually build and deliver rather than relying on generic marketing language
• Direct and brief specialists across paid media, SEO, and design rather than execute channels personally
• Own quarterly marketing planning per brand, aligned to each brands specific demand motion
• Lead content and thought leadership direction for EvinceDevs consulting and product positioning
• Build cross brand demand reporting tied to CAC and conversion, not vanity metrics
• Coordinate with sales teams to align demand generation with sales motion
• Some brands, including EvinceDevs own site, are mid build. You will help shape public positioning, not just execute against an existing playbook

• MBA in Marketing (Mandatory)
• Demonstrated demand generation results, able to show what was built and what it produced
• Strong grounding in consumer and buyer psychology, and behavioral decision making applied to real campaigns
• Solid understanding of the difference between marketing an IT services business, which is relationship driven with longer sales cycles, and a product business, which is usage driven with a di erent funnel, and the ability to run both simultaneously
• Excellent written and verbal communication skills, with the ability to present strategy and results to founders and stakeholders
• Solid understanding of customer behaviour, target audience, market trends, and competitors across B2B and B2C contexts

• Ability to direct and brief specialists (SEO, paid media, design) without needing to execute those channels personally. This is not an SEO or channel execution role
• Comfortable working closely with technical and delivery teams to accurately translate company capability into market facing content
• Brand judgment across contexts, comfortable with both B2B consulting positioning and premium creative work
• Confident, fluent, and knowledgeable in stakeholder conversations

• Experience in agency, consulting, or multi brand marketing environments
• Familiarity with ecommerce or dev services marketing
• Event or venue marketing exposure
• Comfort with ambiguity, since this is a company mid restructuring where priorities will shift