Marketing Manager Modern Trade

Company Description Crystal Life is a growing organization in the consumer goods sector, focused on delivering high-quality products to modern trade channels and retail partners. The company emphasizes innovation, strong brand positioning, and customer-centric strategies to drive sustainable growth. Crystal Life values collaboration, accountability, and ethical business practices while building long-term relationships with key stakeholders. Team members are encouraged to contribute ideas, take ownership of projects, and support continuous improvement across marketing and sales functions.
Role Description The Marketing Manager – Modern Trade will oversee marketing activities for key modern trade accounts and retail chains, ensuring brand visibility and sales growth. This full-time, on-site role based in Mumbai includes planning and executing promotional campaigns, managing in-store branding, and coordinating with sales teams to align marketing initiatives with commercial objectives. The role involves analyzing market trends and consumer insights, tracking campaign performance, and optimizing trade marketing investments for maximum impact. The Marketing Manager will collaborate with cross-functional teams, manage agency and vendor relationships, and maintain consistent brand communication across all modern trade touchpoints. The position also requires preparing regular reports, budgets, and forecasts to support strategic decision-making.
Qualifications

• Demonstrated experience in modern trade or retail marketing, including planning and executing trade promotions and in-store activations.
• Strong skills in brand management, category management, and shopper marketing, with the ability to translate insights into actionable plans.
• Proficiency in data analysis, reporting, and use of MS Excel or similar tools to track sales, promotions, and ROI.
• Effective communication, negotiation, and stakeholder management skills to work with sales teams, key accounts, agencies, and internal leadership.
• Proven ability to manage multiple projects, budgets, and timelines, with strong attention to detail and result-oriented mindset.
• Bachelor's or Master's degree in Marketing, Business, or a related field, with prior experience in FMCG, consumer goods, or retail preferred.
• Comfort working on-site in Mumbai, with readiness for occasional travel to key accounts or market visits.