Marketing Manager - Medical Equipment and Devices

Job Description
Marketing Manager Medical Equipment & Devices
Location: Ahmedabad
Experience: 10+ years
Industry: Healthcare / Medical Devices / Equipments (preferred)
Travel: Pan India
Qualification: MBA / PGDM - Marketing preferred
Compensation: (depending on experience , profile & Expertise)
Job Purpose
Lead product and portfolio marketing for medical equipment and consumables, drive market development and product adoption, strengthen KOL and corporate hospital relationships, support sales growth, and build sales and marketing capability through structured training programs across India.
Key Responsibilities
KOL and Hospital Engagement

• Develop and maintain strong relationships with KOLs, doctors, surgeons, and other healthcare professionals.
• Plan and execute KOL engagement programs, clinical activities, CMEs, conferences, workshops, and exhibitions.
• Build and manage relationships with corporate hospitals, hospital chains, and key decision-makers.

Market Development and Sales Support

• Identify new hospitals, customers, territories, and business opportunities; create actionable market-entry plans.
• Plan and execute product-specific marketing campaigns to increase awareness and market penetration.
• Provide continuous product and marketing support to the sales team during customer meetings, demonstrations, and negotiations.
• Generate qualified leads and ensure timely handover and follow-up with sales.
• Coordinate with Sales, Service, Product, and Management teams for seamless market execution.

Product Marketing and Launches

• Develop product positioning, launch plans, lifecycle strategies, and go-to-market collateral.
• Create product presentations, brochures, sales tools, promotional materials, and digital content.
• Conduct competitor analysis, market research, pricing analysis, and customer feedback studies.
• Track campaign performance and measure business impact.

Training and Capability Building

• Design, deliver, and maintain structured training programs for sales and marketing teams covering product knowledge, clinical applications, objection handling, and value-based selling.
• Conduct onboarding sessions for new hires and periodic refresher workshops for field teams.
• Develop training materials, e-learning modules, competency frameworks, and assessment tools.
• Measure training effectiveness and translate learning into improved field performance.

Market Intelligence and Representation

• Provide regular market intelligence, competitor updates, and actionable insights to management.
• Represent the company at national and regional healthcare conferences, exhibitions, and professional events.
• Travel across India for KOL meetings, hospital visits, product launches, and market development activities.

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Candidate Profile

• Minimum 10 years of relevant experience in marketing or product management; strong preference for candidates from healthcare, medical devices, surgical equipment, biomedical, or hospital sectors.
• Demonstrated experience in KOL management and corporate hospital engagement.
• Proven track record in product marketing, new market development, and lead generation.
• Experience designing and delivering training programs for field teams.
• Strong communication, presentation, networking, analytical, and negotiation skills.
• Ability to plan and execute initiatives independently and work cross-functionally.
• MBA / PGDM in Marketing preferred.
• Willingness to travel extensively across India.

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Key Performance Areas

• KOL Engagement and Retention
• Corporate Hospital Development and Partnerships
• Product Marketing and Campaign Execution
• New Market Development and Territory Expansion
• Product Launches and Lifecycle Management
• Sales Enablement and Training Delivery
• Lead Generation and Conversion
• Conferences, CMEs, and Events
• Competitor Analysis and Market Intelligence

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Key Performance Indicators

• KOLs Engaged: Number of active KOL relationships and repeat engagements.
• Hospital Partnerships: Number of corporate hospitals and chains onboarded.
• Lead Generation: Qualified leads generated and lead to opportunity conversion rate.
• Campaign ROI: Campaign performance measured by awareness uplift, inquiries, and sales impact.
• Product Adoption: Adoption rate and penetration in targeted specialties and hospitals.
• Launch Success: Timely execution of launches and achievement of launch targets.
• Training Delivery: Training hours delivered, number of sessions, and coverage of field force.
• Training Effectiveness: Post-training competency improvement scores and training feedback ratings (target 85% satisfaction).
• Sales Impact: Improvement in sales conversion and average deal size attributable to marketing and training interventions.
• Market Intelligence: Frequency and quality of market reports and actionable recommendations provided to management.

How to Apply

Send your CV and a brief note highlighting relevant healthcare or consumables experience and examples of KOL engagement or training programs you have led.