Marketing Manager - ITI Mutual Fund

Role Overview

This role is responsible for driving digital marketing performance and managing the organization’s website to enhance investor acquisition, engagement, and brand visibility. The focus is on delivering measurable outcomes through digital channels while ensuring timely and compliant execution.

Key Responsibilities

Digital Marketing, Website & Performance (Primary Focus)

• Execute and optimize digital campaigns across SEO, paid media, and social platforms

• Drive organic growth through keyword tracking, on-page optimization, and content alignment

• Own and manage the website as a core marketing and business platform:

• Ensure content is updated, accurate, and aligned with campaigns

• Optimize pages for SEO, user experience, and conversions

• Coordinate with tech/vendors for updates, fixes, and enhancement
• Manage performance campaigns (Google, Meta, LinkedIn) to drive quality lead
• Monitor and improve key metrics: traffic, CPL, conversions, engagement, bounce rates
• Support landing page and funnel optimization to improve conversion rates
• Conduct A/B testing across campaigns and website element
• Track performance via Google Analytics, Search Console, and dashboards
• Prepare regular performance reports with actionable insights
• Collaborate with internal teams to ensure content supports SEO and campaign goals

• Investor Awareness Programs (IAP)

• Content & Vendor Coordination

• Vendor Management & Payments

• Compliance & Governance

  
  

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• Coordinate with tech/vendors for updates, fixes, and enhancements