Marketing Manager IT Infrastructure Cybersecurity Solutions

Role & responsibilities

• Design, build, execute, measure, and continuously optimize the marketing plans in IT Infrastructure and Cyber Security for the company.
• Become the go-to person for marketing, and act as the advocate/evangelist for our marketing strategy across all businesses
• Develop and execute marketing strategies aligned with business goals in IT Infrastructure and Cybersecurity solutions.
• Demonstrates confident, impactful communication and thrives in customer-facing settings.
• Conduct market research to stay updated on industry trends and competitor activities.
• Create and manage engaging campaigns across social media platforms (LinkedIn Sales Navigator, Twitter and Instagram).
• Leverage tools such as Lusha (or similar platforms) to drive targeted lead generation and strategic prospecting, ensuring a consistent and high-quality pipeline of potential customers.
• Collaborate closely with sales teams to align marketing efforts with business goals, supporting demand generation initiatives and contributing to sustained pipeline growth and conversion.
• Design and develop impactful marketing collateral—including presentations, brochures, digital assets, and campaigns—using tools such as Adobe Creative Suite or Canva to ensure brand consistency and visual appeal.
• Lead and infuse creativity into marketing campaigns by conceptualizing innovative ideas and executing engaging initiatives that enhance brand visibility, strengthen positioning, and drive meaningful customer engagement.
• Implement and monitor SEO strategies, Google Ads, and other digital marketing tools to maximize online presence.
• Use data and strategic account insight to establish, forecast and report against key success metrics, as well as drive customer satisfaction and loyalty

Preferred candidate profile

• 3-4 years best-in-class field marketing and/or marketing program management experience within an IT Infrastructure / Cybersecurity space, high tech or fast-paced B2B, marketing environment, preferably with an understanding of security and its role in the future of technology
• A strong influencer, relationship builder, and collaborator with the ability to engage senior stakeholders and communicate with confidence and authority.
• Strong understanding of the IT industry and market dynamics.
• Proficiency in social media marketing tools and platforms, familiarity with lead generation tools (e.g., Lusha), basic design skills using Adobe / Canva.
• Knowledge of SEO, Google Ads, and digital marketing practices.
• A results-driven, “do whatever it takes” mindset, with a proven ability to both shape strategy and execute consistently at a high level.