BENGALURU · FULLTIME
Marketing Manager - Hrtech
AceNet
Bengaluru · onsite · Posted 13d ago
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Undisclosed10–15 yrsfulltimeBengaluru
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Section · 01
About this role
" Marketing Manager - HRTech
Location: Bengaluru, Karnataka
Hiring Company Name: ACHNET Inc
Job Type: Full-Time
Experience Level: Senior / 10+ years of experience
Job Overview ACHNET Inc is seeking a strategic, results-driven Marketing Manager with a strong background in the HRTech space. In this leadership role, you will be responsible for designing, executing, and scaling comprehensive marketing strategies tailored for both the Indian and global markets. The ideal candidate will possess a deep understanding of human resources technology, excellent leadership capabilities, and a proven track record of driving brand awareness, lead generation, and customer acquisition on an international scale.
Key Responsibilities - Develop and execute holistic B2B marketing strategies to drive brand visibility, pipeline growth, and market penetration for HRTech solutions across India and global markets.
- Lead regional and global go-to-market (GTM) campaigns for new product launches, feature updates, and strategic partnerships.
- Manage end-to-end digital marketing initiatives, including SEO/SEM, content marketing, email marketing, paid advertising, and social media channels.
- Collaborate closely with the sales, product, and customer success teams to align marketing efforts with business objectives and revenue targets.
- Analyze market trends, competitor landscapes, and campaign performance metrics to optimize ROI and identify new growth opportunities.
- Build and oversee high-impact thought leadership content, including whitepapers, case studies, webinars, and industry reports tailored to CHROs and HR leaders.
- Manage the marketing budget, vendor relationships, and external agencies to ensure efficient resource allocation and high-quality output.
- Master of Business Administration (MBA) in Marketing or a related business discipline from a reputed institution.
- Minimum of 10+ years of progressive marketing experience, with a heavy emphasis on the HRTech industry.
- Demonstrated experience successfully executing marketing campaigns targeting both domestic (India) and international global markets.
- Deep familiarity with HR technology ecosystems, workforce trends, and buyer personas within the HR space.
- Strong proficiency in modern marketing automation tools, CRM systems (e.g., HubSpot, Salesforce), and analytics platforms.
- Exceptional written and verbal communication skills with a proven ability to craft compelling messaging for enterprise buyers.
- Existing network of media contacts, influencers, and analysts within the global HRTech industry.
- Experience managing distributed marketing teams across multiple time zones.
- Certification in digital marketing, product marketing, or inbound marketing methodologies.
Competitive and commensurate with industry standards and candidate experience.
Number of Openings 1
","Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
AutomationContent MarketingcrmCraftCampaigncase studiescrm systemsBuyeranalytics platformsB2BAnalyticsbrand visibilityadvertisingCommunication SkillsAdministrationb2b marketingBrand AwarenessCustomer Acquisition
Section · Company
About AceNet
AceNet
Management Consulting
25
employees
2019
7 years old
Gurgaon/Gurugram, Haryana
India
₹13.9L PA avg
Avg at AceNet
About
AceNet provides a global network for current and former executives, facilitating knowledge sharing and decision support across various industries.
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Management Consulting
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