Marketing Manager - Healthcare

Role & responsibilities

• Lead and manage the hospitals overall marketing activities, including digital and offline marketing.
• Develop and implement marketing strategies to strengthen brand presence and business growth.
• Lead the digital marketing and social media team and monitor campaign performance.
• Plan and execute digital campaigns, advertisements, promotional activities, medical camps, outreach programs, and canvassing initiatives.
• Develop effective patient acquisition strategies for India, GCC, and other international markets.
• Identify new markets, partnerships, collaborations, and business development opportunities.
• Establish marketing plans, standards, campaigns, and execution processes.
• Monitor current digital marketing, social media, healthcare marketing, and market trends.
• Analyze campaign performance, lead generation, patient conversion, and ROI.
• Prepare regular marketing reports and performance updates for management.
• Coordinate with internal departments, external agencies, partners, and other stakeholders to ensure effective execution.

Preferred candidate profile

• Masters degree in Marketing, Business Administration, or a related field; MBA preferred.
• 2–5 years of experience in healthcare/hospital marketing.
• Strong experience in digital marketing, social media marketing, branding, and business development.
• Proven experience in team leadership, particularly managing digital/social media marketing teams.
• Experience in patient acquisition and healthcare marketing.
• Exposure to GCC and international patient marketing will be an advantage.
• Strong understanding of current marketing trends, digital platforms, advertising, and lead-generation strategies.
• Excellent communication, analytical, planning, and leadership skills.