Marketing Manager Growth & Brand

Marketing Manager Growth & Brand

Company: Foraxis
Location: Bangalore, India
Employment Type: Full-Time | Work from Office
Experience: 4–8 Years
Compensation: 16–24 LPA (Based on experience and capabilities)
Industry: FinTech | Proprietary Trading | Financial Markets | Trading Technology

About Foraxis

Foraxis is a global trading technology and proprietary trading firm building next-generation trading evaluation and funding solutions for traders worldwide.

Our ecosystem span into multi asset markets, with a strong focus on automation, technology, transparency, and trader experience.

We are building a global brand in a highly competitive industry and are looking for an ambitious, analytical, and execution-driven Marketing Manager to lead our marketing initiatives, accelerate customer acquisition, and establish a strong presence across international markets.

Role Overview

We are seeking a Marketing Manager – Growth & Brand who can independently develop and execute marketing strategies across digital channels, trading communities, and international markets.

This is a hands-on leadership role requiring a combination of strategic thinking, creative marketing, performance analytics, and strong execution capabilities.

The ideal candidate will be responsible for increasing brand awareness, acquiring qualified customers, improving conversion rates, growing online communities, and driving measurable revenue growth.

The candidate should be comfortable operating in a fast-paced environment, managing multiple campaigns, working with creative and technical teams, and making data-driven decisions.

Key Responsibilities

1. Marketing Strategy & Growth Planning

• Develop and execute comprehensive marketing strategies aligned with company growth and revenue objectives.
• Create monthly and quarterly marketing plans with clearly defined KPIs, budgets, and deliverables.
• Identify opportunities for market expansion across Europe, MENA, Asia, and other international markets.
• Develop customer acquisition and retention strategies across different trading products.
• Continuously evaluate marketing effectiveness and optimize resource allocation.

2. Content Strategy & Brand Development

• Build and execute a consistent content strategy across all digital platforms.
• Plan educational, promotional, and product-focused content relevant to traders.
• Manage content calendars for social media, blogs, videos, newsletters, and marketing campaigns.
• Collaborate with designers, video editors, and content creators to deliver high-quality marketing assets.
• Establish a differentiated brand identity and consistent communication across channels.
• Ensure messaging accurately communicates the company's product features, competitive advantages, and value proposition.

3. Social Media & Community Growth

• Develop and manage the company's presence across X (Twitter), Instagram, YouTube, LinkedIn, Discord, Telegram, Reddit, and other relevant communities.
• Drive organic follower growth, engagement, and community participation.
• Identify relevant trading communities and build sustainable engagement strategies.
• Collaborate with influencers, trading educators, affiliates, and content creators.
• Monitor community feedback, trader sentiment, and emerging discussions to identify growth opportunities.

4. Performance Marketing & Campaign Management

• Plan, launch, and optimize performance marketing campaigns across relevant advertising platforms.
• Manage paid acquisition campaigns, subject to platform policies and applicable financial advertising requirements.
• Own campaign budgeting, audience targeting, creative testing, and conversion optimization.
• Develop campaign landing pages and coordinate with the development team to improve customer conversion.
• Analyze performance metrics, including CAC, ROAS, conversion rate, and customer lifetime value.
• Continuously conduct A/B testing to improve marketing efficiency and profitability.

5. Market Research & Competitive Intelligence

• Conduct ongoing research on the global proprietary trading and FinTech industries.
• Monitor competitors' pricing, product features, promotions, acquisition strategies, and positioning.
• Identify emerging trends across the industry and retail trading communities.
• Analyze customer expectations, trader behaviour, and market opportunities.
• Prepare competitive intelligence reports and recommend actionable strategic improvements.

6. Product Marketing & Go-to-Market Strategy

• Work closely with product and technology teams to understand existing and upcoming platform features.
• Develop effective go-to-market strategies for new products, trading challenges, and platform launches.
• Translate technical product capabilities into clear, compelling marketing messages.
• Develop product comparison materials, campaign positioning, and customer education resources.
• Support the launch of new trading products and services across international markets.

7. Analytics, Reporting & Marketing Operations

• Implement structured marketing reporting and performance measurement systems.
• Track acquisition funnels from impressions and website visitors through registrations, purchases, and repeat customers.
• Use GA4, Google Tag Manager, CRM analytics, attribution tools, and marketing dashboards.
• Present weekly performance updates and monthly growth reports to management.
• Identify underperforming campaigns and implement measurable improvements.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• 4–8 years of relevant experience in digital marketing, growth marketing, or brand management.
• Demonstrated experience developing and executing successful marketing campaigns.
• Strong understanding of performance marketing, social media, content marketing, and customer acquisition.
• Experience managing digital marketing budgets and measuring campaign ROI.
• Strong analytical skills and proficiency with marketing analytics tools.
• Excellent written and verbal communication skills.
• Ability to independently manage marketing activities and collaborate with cross-functional teams.
• Strong ownership mindset with the ability to move from strategy to execution.

Preferred Qualifications

• Previous experience in trading firms brokerage firms, crypto exchanges, FinTech, or trading technology companies.
• Understanding of retail trading behaviour and international trading communities.
• Experience with influencer marketing, affiliate acquisition, and community-led growth.
• Familiarity with SEO, marketing automation, email marketing, and CRM platforms.
• Experience launching products or growing brands in international markets.
• Ability to interpret marketing data and develop actionable insights.

Direct trading industry experience is preferred but not mandatory for candidates with exceptional growth marketing capabilities.

Key Performance Indicators (KPIs)

Success in this role will be measured using clear and quantifiable performance indicators.

Performance Area

Measurement

Customer Acquisition

New qualified registrations and paying customers

Revenue Growth

Marketing-attributed revenue and repeat purchases

Acquisition Efficiency

Customer acquisition cost (CAC), ROAS, and conversion rates

Brand Growth

Organic reach, follower growth, and branded search traffic

Community Development

Active community members and engagement rates

Campaign Execution

Campaign delivery, testing frequency, and performance improvements

Content Performance

Organic traffic, content engagement, and lead generation

Market Intelligence

Quality and usefulness of competitor and market insights

Specific numerical targets will be established based on approved budgets, market conditions, and the initial performance baseline.

What We Offer

• Opportunity to build and scale a global trading FinTech brand.
• Direct collaboration with leadership, product, and technology teams.
• Ownership of end-to-end marketing strategy and execution.
• Exposure to international markets and emerging financial technologies.
• Fast-paced environment that values initiative, innovation, and measurable results.
• Competitive compensation with growth opportunities based on demonstrated performance.

Who Should Apply?

We are looking for someone who:

• Thinks like a growth strategist but executes like an entrepreneur.
• Understands that marketing success is measured through business outcomes, not just impressions and followers.
• Is comfortable taking ownership of targets, campaigns, budgets, and deliverables.
• Can develop creative marketing strategies while maintaining strong analytical discipline.
• Is proactive, resourceful, and passionate about building international brands.

How to Apply

Interested candidates may submit their updated resume along with:

1. A brief overview of their relevant marketing experience.
2. Examples of successful marketing campaigns they have managed.
3. Measurable results achieved, such as revenue growth, CAC improvement, ROAS, or audience growth.
4. Current CTC, expected CTC, and notice period.

Position: Marketing Manager – Growth & Brand
Location: Bangalore (Work from Office)
CTC: 16–24 LPA
Company: Foraxis