Marketing Manager (Financial Services)

Role & Responsibilities

• Plan, implement, and maintain a social media presence that ensures a high level of web traffic and customer engagement.
• Serve as the primary point of coordination between business stakeholders and the marketing team to ensure successful execution of marketing initiatives.
• Translate business objectives into integrated marketing plans and coordinate execution across social media, performance marketing, content, design, automation, and external partners.
• Manage marketing calendars, campaign timelines, deliverables, approvals, and stakeholder communications.
• Drive cross-functional collaboration between product, sales, research, compliance, technology, marketing teams etc.
• Support the development and execution of brand, product, acquisition, engagement, and retention campaigns.
• Work closely with Performance Marketing, Design, Automation & Content Creator teams to ensure campaigns are delivered on time and aligned with business objectives.
• Coordinate the execution of digital campaigns across paid, owned, and earned media channels.
• Support marketing automation initiatives, customer journey planning, lead nurturing, and CRM-driven campaigns.
• Monitor campaign performance and work with channel owners to identify optimization opportunities and improve marketing effectiveness.
• Track project progress, manage dependencies, escalate risks, and ensure timely closure of action items.
• Assist in budget planning, vendor coordination, agency management, and campaign reporting.
• Conduct competitor analysis, market research, and customer insights gathering to support strategic marketing decisions.
• Prepare regular reports and presentations for leadership on campaign performance, project status, and key marketing initiatives.
• Ensure all marketing communications adhere to regulatory, compliance, and brand guidelines.

Expected Candidate Profile

• 4-5 years of experience in Marketing, Marketing Operations, Campaign Management, Project Management, Growth Marketing, or Brand Marketing.
• Proven experience managing multiple stakeholders and driving execution across cross- functional teams.
• Understanding of social media marketing, performance marketing, marketing automation, CRM, content marketing, and creative workflows.
• Experience coordinating integrated marketing campaigns from planning through execution and reporting.
• Excellent project management, communication, presentation, and stakeholder management skills.
• Strong problem-solving and organizational abilities with exceptional attention to detail.
• Ability to manage competing priorities and work effectively in a fast-paced environment.
• Candidates who are comfortable collaborating in or appearing on camera for marketing videos, reels, product explainers, investor education or trending content will be preferred.