Marketing Manager - Eye Hospital

Job Title: Marketing Manager - Eye Hospital

Industry: Healthcare / Eye Care

Location: Delhi NCR

Department: Marketing / Business Development

Reporting To: Director / Business Head

Job Summary:

The Marketing Manager will be responsible for planning and executing marketing strategies to promote the hospital's eye care services, increase patient footfall, and strengthen the hospital's brand presence. The role includes managing both online and offline marketing activities, community outreach programs, and collaborations with corporates and institutions.

Key Responsibilities:

- Develop and implement marketing strategies to promote hospital services and increase patient engagement.

- Plan and execute digital marketing campaigns including social media, Google ads, and website promotions.

- Manage offline marketing activities such as health camps, eye screening programs, and community awareness campaigns.

- Build partnerships with corporates, schools, NGOs, and local organizations for eye check-up camps.

- Coordinate with doctors and departments to promote specialized treatments and services.

- Monitor marketing campaigns and analyze ROI and patient conversion rates.

- Manage relationships with marketing agencies, vendors, and media partners.

- Organize health awareness events, seminars, and CSR activities.

- Oversee branding, promotional materials, and hospital communication.

- Conduct market research to understand competitors and patient needs.

Required Skills:

- Strong marketing strategy and campaign management skills.

- Knowledge of digital marketing and healthcare promotion.

- Good communication and relationship management skills.

- Ability to plan and execute health camps and community programs.

- Analytical skills to measure campaign performance and patient acquisition.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, Healthcare Management, or related field.

- MBA in Marketing / Healthcare Management preferred.

Experience:

- 4 - 8 years of experience in hospital marketing or healthcare marketing.

- Experience in eye hospital or healthcare sector preferred.

Key Performance Indicators (KPIs):

- India's leading superspeciality eye care chain.

- Number of health camps and outreach programs conducted.

- Brand awareness and lead generation.

- Increase in revenue from marketing initiatives.