Marketing Manager - E-Commerce
Bajaj Electricals · Mumbai · onsite · Posted 42d ago
₹12.0L - ₹22.0L PA4–9 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- Draws up the on-platform marketing strategy for Amazon, Flipkart, and other emerging platforms.
- Work closely with the Amazon and Flipkart teams to identify category trends optimal budgets deployment.
- Aligns the marketing strategy, budget with the category team and sales team (to be in line with their primary operating plan)
- Maximize CTRs and Conversion rates by defining marketing strategy through search, display and DSP led campaigns.
- Ensure to optimize ROAS & focus on driving Organic GVs/traffic to the relevant categories.
- Keep a track of Market share movements on the platforms category-wise.
- Ensure A+ content for the all the brand stores on the ecommerce platforms.
- Build strong business relationships with category & marketing teams across platforms.
- Innovate and create high impact launches on platform enabling better consumer experience for Bajaj, Morphy Richards, Nex & Nirlep across e-commerce platforms
- Work closely with the category team, IT, sales team, and agency partners to develop a D2C platform for House of Brands @ Bajaj & Critically evaluate the D2C platform against competition brands and aggregator platform to the platform structure to maximize brand visibility, Glance Views/ PPVs and conversions.
Sourced from naukri
Skills
Market PlaceE-commerceperformance management
About Bajaj Electricals
Bajaj Electricals
Consumer Electronics & Appliances
1.7k+
employees
1938
88 years old
Mumbai, Maharashtra
India
₹12L – ₹22L PA
This role
About
Engaged in consumer appliances and professional lighting solutions, offering innovative products under well-known brands with a global export reach.
Industries
Consumer Electronics & AppliancesIndustrial MachineryManufacturingElectronicsEducation & Training
Employee ratings
2,500 reviews
3.9/ 5
Culture
3.8
Career growth
3.3
Work-life
3.8
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