Marketing Manager, Digital & Co...
Tata Industries Limited · Bengaluru · onsite · Posted 54d ago
Not disclosed5–8 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Description
Job Requirements
Educational Qualification
Job Requirements
- Digital Marketing Strategy & Planning
- Develop annual and quarterly digital marketing plans aligned with business objectives.
- Create and manage the digital marketing calendar.
- Design customer acquisition journeys across awareness, consideration, lead generation, and conversion stages.
- Develop paid, owned, and earned media strategies.
- Monitor campaign performance and generate actionable insights through dashboards and analytics.
- Collaborate with agencies and stakeholders on digital strategy, budgets, and execution plans.
- Lead Generation & Performance Marketing
- Drive B2B lead generation campaigns through Google Ads, LinkedIn, Meta, industry portals, and lead-generation partners.
- Build and execute targeted campaigns for HR, Procurement, Sales, Marketing, Channel Management, and CXO audiences.
- Optimize campaigns to improve lead quality and conversion rates.
- Track and report key metrics such as Traffic, Leads, MQLs, SQLs, Opportunities, CPL, CPQL, and Lead-to-Opportunity conversion.
- Deliver qualified leads that contribute to revenue growth.
- Marketing Automation & Lead Nurturing
- Manage end-to-end B2B marketing campaigns using Salesforce Marketing Cloud and other automation platforms.
- Build automated lead nurturing journeys and lead scoring frameworks.
- Improve MQL-to-SQL conversion rates through targeted engagement programs.
- Ensure seamless lead handoff and collaboration with sales teams.
- Manage landing pages, customer data, campaign tracking, and marketing automation operations. [
- Content Marketing & Campaign Management
- Create and execute content-driven marketing campaigns.
- Develop case studies, brochures, whitepapers, gifting solution guides, and thought leadership content.
- Create digital assets including emailers, banners, videos, infographics, and campaign creatives.
- Develop personalized communication for key accounts and industry segments.
- Ensure all marketing communications align with brand guidelines.
- Website & E-commerce Management
- Manage website performance and user experience initiatives.
- Monitor website analytics, traffic trends, and conversion performance.
- Recommend and implement improvements to enhance website effectiveness.
- Support digital commerce initiatives and online lead acquisition efforts.
- Sales Enablement
- Develop and maintain corporate gifting presentations, catalogs, and sales collateral.
- Create industry-specific marketing materials for Employee Recognition, Long Service Awards, Channel Rewards, Milestone Programs, and Festive Gifting.
- Support sales teams with relevant content and marketing tools to improve customer engagement and conversion.
- Drive digital distribution of catalogs and sales materials.
- Analytics & Reporting
- Build dashboards for campaign performance monitoring.
- Analyze digital marketing effectiveness and identify opportunities for improvement.
- Track business KPIs and provide recommendations to optimize marketing investments.
- Present insights and reports to management and business stakeholders.
- Agency & Vendor Management
- Identify, evaluate, and onboard marketing, creative, and digital agencies.
- Manage agency relationships, contracts, budgets, and performance.
- Negotiate commercial terms and monitor deliverables against agreed SLAs and SOWs.
- Continuously evaluate vendor effectiveness and recommend improvements or renewals.
Educational Qualification
- MBA from a premier institute, preferably with a specialization in Marketing.
- Performance makreting specialist
- Google-certified professional in SEO and SEM preferred.
- Certifications or hands-on experience in Marketing Automation and Account-Based Marketing (ABM) platforms preferred.
- 5-8 years of experience in Digital Marketing, Performance Marketing, or Demand Generation roles.
- Proven experience in B2B lead generation and performance marketing campaigns.
- Experience in Retail, FMCG, E-commerce, Corporate Gifting, or Digital Agency environments.
- Hands-on experience in managing digital acquisition campaigns across Google Ads, LinkedIn, Meta, and other lead-generation channels.
Sourced from foundit
Skills
Digital Marketing Strategy PlanningContent MarketingLinkedinAnalytics ReportingMarketing CloudMarketing AutomationmetaSEOLead GenerationGoogle AdsSEM
About Tata Industries
Tata Industries Limited
Mumbai
US
₹18L PA avg
Avg at Tata Industries
About
Trom Industries limited is Gandhinagar, Gujarat based an ISO 14001:2004 certified, fast moving technological goods (FMTG) company. Trom enjoys enviable market dominance across a wide range of products, including solar products like solar roof top, solar refrigeration, solar street lights, Home Automation products like motorised curtains, intrusion systems, touch switches, sensor lights, mood lights, mobile and alexa operated ac, tv and other electrical devices, digital door locks, video door phones, and customise home theatre.
Industries
ConsultingFinanceProject ManagementTelecommunications
Employee ratings
7 reviews
4.0/ 5
Culture
3.6
Career growth
3.3
Work-life
4.1
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