Marketing Manager - Content & Demand Generation

We are hiring a Marketing Manager in Bangalore to own content and demand generation for Spotonix. You will translate a technical, category-defining product into sharp writing that data and business leaders want to read whitepapers, blog posts, case studies, and campaigns and turn that content into pipeline. This is a hands-on, full-stack marketing role for someone who can both write the whitepaper and build the campaign that gets it in front of the right buyers.

Responsibilities:

• Own the content engine: whitepapers, points of view, blog posts, solution briefs, and case studies on governed, agentic analytics and what breaks when you point an LLM at your data.
• Create authoritative long-form content. Research and write whitepapers and thought-leadership pieces that establish Spotonix's category and earn the trust of technical buyers.
• Drive demand. Plan and run multi-channel campaigns (email, LinkedIn, SEO, webinars, events) that turn content into MQLs and demo requests.
• Build the funnel. Build and nurture the biweekly newsletter, landing pages, and lead-nurture sequences; measure content-to-pipeline contribution.
• Partner closely with Sales and the founders to align messaging, sales enablement, and ICP; feed the field with content that helps close US deals.
• Measure and iterate. Track engagement, pipeline influence, and conversion; double down on what works.

Requirements:

• 4+ years in B2B SaaS marketing with a strong content and demand-gen focus.
• Exceptional English writing: you can take a complex, technical topic and make it clear, credible, and compelling. Portfolio of whitepapers, blogs, or long-form content required.
• Demonstrated ability to drive demand: you've run campaigns that produced measurable pipeline, not just impressions.
• Comfort marketing to a technical audience (data/analytics/engineering leaders) and to the US market.
• Fluency with the modern marketing stack: HubSpot (or similar), SEO tools, LinkedIn, analytics and a data-driven approach.
• Self-starter who thrives with ownership and ambiguity in an early-stage environment.

Nice to Have:

• Background in data, analytics, BI, or developer-tools marketing; you understand warehouses, semantic layers, and the modern data stack.
• Experience standing up a content and demand function from near-zero at an early-stage startup.
• Basic design / no-code skills (Figma, Webflow) and comfort with AI writing and research tools.