Marketing Manager - Consumer Products

Job Title: Marketing Manager Consumer Products

Location: Bengaluru, India (On-site)
Experience: 6–10 years
Employment Type: Full-time, Permanent
Reports To: Founder

Job Description

We're looking for a Marketing Manager to own end-to-end marketing for two consumer products in very different categories — one in devotional/spiritual content, the other in personal finance and wealth. This is a full-stack marketing role covering strategy, growth, content, and team leadership, not a brand-only or performance-only mandate.

Key Responsibilities

• Own positioning, messaging and audience segmentation independently for each product
• Build annual/quarterly marketing plans backed by competitive and category intelligence
• Drive full-funnel growth: acquisition, activation, retention, referral and revenue contribution
• Plan and manage marketing budget across paid media, organic, influencer, content and partnerships
• Lead paid media strategy across Meta, Google, YouTube and emerging channels
• Own app-store visibility, SEO/ASO, landing-page conversion and funnel diagnostics
• Run lifecycle marketing across push notifications, email, WhatsApp and in-app messaging
• Build the measurement framework — north-star metric, input metrics and team dashboards
• Own content and campaign strategy, including festival/ritual and financial-year/life-event calendars
• Manage influencer and creator partnerships (including regional-language creators), PR and founder-led content
• Lead and grow the marketing team; manage agencies and freelance partners on outcomes
• Ensure marketing claims comply with Indian advertising and financial-communication norms

Desired Candidate Profile

• 6–10 years in consumer marketing with genuine budget ownership
• Proven full-funnel experience across both brand and performance marketing
• Strong with data — comfortable building models and reading cohorts independently
• Experience marketing to Indian consumers across at least two language markets
• Prior team leadership — hiring, briefing, reviewing and developing people
• Strong written communication skills

Good to Have

• Consumer app/subscription or lifecycle marketing experience
• Fintech, wealth or insurance marketing exposure
• Devotional, cultural or regional-media marketing exposure
• Fluency in Kannada, Telugu, Tamil or Hindi

Key Skills: Digital Marketing, Performance Marketing, Brand Marketing, Growth Marketing, Consumer Marketing, Google Ads, Meta Ads, GA4, Lifecycle Marketing, Content Strategy, Influencer Marketing, App Marketing, Team Management, Budget Management

Industry: Consumer Internet / D2C
Role Category: Marketing