Marketing Manager - community & academy

MoEngage is looking for a dynamic Marketing Manager - Community & Academy to join our team. You will be instrumental in managing and marketing our community-driven initiatives and enablement platforms, ensuring they reach target brands and personas. This role focuses on boosting visibility, driving content discovery, and enabling customers to increase product adoption, upsells, and revenue through our #GROWTH Academy and other programs.

Responsibilities

• Boosting discovery of #GROWTH Academy course modules via various marketing channels/campaigns/assets as well as internal process improvements.
• Building lifecycle journeys for hashgrowth.org & Academy users that help them get the required enablement in a way that is suited to their context, and nudges them along to go deeper into the course repository eventually resulting in completion of certifications.
• Improving and maintaining the course content repository to make sure it's always relevant to users and delivers an educational experience that makes it worth their time.
• Develop, maintain, and continuously refine training modules and learning paths covering all features of the MoEngage platform, with a focus on driving feature adoption and expanded usage, directly contributing to upsells and revenue retention.
• Develop and optimize user journeys within the various touchpoints (Academy, websites, help pages, product dashboard etc.) to facilitate course discovery, engagement, and completion, including personalized lifecycle nudges, maximizing course consumption.
• Execute marketing campaigns across email, social media, and other channels to drive course enrollment and promote our certifications as valuable career assets.
• Drive discovery from relevant accounts of hashgrowth.org content and programs. Develop and execute a content strategy that creates greater interest in our educational offerings and funnels users into the Academy, aiding discoverability of the course modules.
• Design and implement strategies to cross-pollinate initiatives like CELP, CLM courses, and hashgrowth.org to funnel traffic and interest towards MoEngage platform training courses.
• Collaborate with product, customer success, and other relevant teams as well as users to ensure training materials are accurate, up-to-date, and aligned with our adoption objectives.
• Gather user feedback and analyze training effectiveness, including course completion rates, feature adoption metrics etc. to continuously improve courses.
• Constantly measure the business impact of the initiatives in terms of influence on acceleration metrics pertaining to the accounts that consume the experiences.
• Operationalize the various processes involved in execution of these initiatives, coordinating with multiple internal teams/stakeholders as well as external vendors etc.
• Utilize best practices in instructional design and pedagogy to enhance the learning experience, including improving content flow, engagement, and value. Develop interactive assessments and exercises for our audience to apply their skills.

Qualifications

• Bachelor's degree.
• Experience as a marketing generalist with a proven track record of driving relevant interest and adoption of content/digital properties.
• Experience in SaaS & Martech is a plus.
• Experience in customer lifecycle management (CLM) and building customer journeys & workflows would be a huge advantage.
• Entrepreneurial, and thrive on ambiguity, seeing it as an opportunity to build clarity through execution - constantly testing out hypothesis and validating assumptions.
• Organized, with high accountability & ownership.
• Excellent communication & content skills.
• Passionate about crafting high quality content and learning experiences that add genuine value and bring in users.
• Ability to work with cross-functional teams as well as agencies/vendors etc. to get things done.
• Good planning, interpersonal, negotiation, and communication (verbal and written) skills.
• Ability to multi-task with multiple deadlines and/or milestone requirements.
• Strong attention to detail, commitment to quality, viz. proofreading, editing, and consistency.
• Willingness to embrace change and adapt to new strategies on the fly.
• Continually pick up new skills and technology to enhance workflow.
• Energetic and able to work in a highly dynamic environment.