Marketing Manager Brand & Integrated Marketing

Role & responsibilities

About the Role

Narayana Health is looking for a well-rounded marketer to drive brand building and integrated marketing initiatives for Narayana Health Insurance. The role involves campaign planning, creative strategy, digital marketing oversight, consumer insights and sales enablement, working closely with internal teams and external partners to deliver measurable business outcomes.Key Responsibilities

• Integrated Campaigns: Plan and manage marketing campaigns across digital, offline and on-ground channels, aligned with business and sales objectives.
• Digital Marketing: Oversee digital marketing strategy and performance in collaboration with the digital team, including campaign planning, budgets, funnel metrics and effectiveness. The role will not involve hands-on performance campaign execution.
• Creative & Content: Develop creative briefs and oversee marketing assets, ensuring effective communication and consistency across customer touchpoints.
• Brand Building: Drive brand awareness and consideration initiatives across priority markets and channels.
• Consumer Insights: Conduct market, consumer and competitor research to identify customer needs, category trends and opportunities for growth.
• Organic & Earned Marketing: Coordinate SEO, content, PR and online reputation initiatives with relevant teams and partners.
• Sales Enablement: Work with sales and business teams to develop marketing collateral and support customer engagement initiatives.

Preferred candidate profile

What Were Looking For

• 5+ years of experience in marketing, preferably across brand, integrated marketing and digital.
• Experience in campaign planning, creative development and multi-channel marketing.
• Strong understanding of digital marketing metrics, performance measurement and marketing funnels.
• Ability to translate consumer insights and data into actionable marketing plans.
• Strong stakeholder management, communication and project management skills.
• Experience working with agencies and cross-functional teams.

Experience in healthcare, insurance, financial services or other consumer-facing businesses is an advantage.