Marketing Manager - Brand, Channel & Communications
Eaton · Mumbai · onsite · Posted 1d ago
Undisclosed4–8 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
What you ll do:
This position is responsible for driving Eatons brand visibility, channel engagement and communication initiatives across assigned segments and product groups. The role leads channel marketing programs, partner engagement activities, public relations, thought leadership, retail activation and agency management. The incumbent works closely with channel sales teams, distributors, dealers, corporate communication teams and external agencies to strengthen Eatons market presence and brand equity.
- Product / Solutions Level responsibility
- Power Quality Products and Solutions, Single and Three Phase UPS, DC Architecture Products, Service offerings
- Brand & Corporate Communications
- Develop and execute annual branding and communication plans.
- Drive thought leadership programs and industry visibility initiatives.
- Manage trade media engagement and external communication activities.
- Ensure adherence to Eaton brand guidelines and governance standards. - Channel & Retail Marketing
- Develop and execute distributor communication programs.
- Drive partner campaigns and channel marketing initiatives.
- Manage dealer programs and channel-led events.
- Create partner toolkits and partner newsletters.
- Strengthen channel engagement and participation.
- Lead retail channel activation programs.
- Execute launch campaigns for retail business initiatives.
- Drive in-store branding and visibility activities. - Agency Management
- Manage creative agency relationships and deliverables.
- Coordinate agency resources and workload management.
- Validate and process agency bills.
- Ensure timely execution of creative requirements. - Content & Marketing Communication
- Manage development of brochures, flyers, videos, whitepapers, infographics and presentations for assigned portfolio.
- Support product launches and customer communication activities.
- Develop customer-facing communication assets. - Campaign & Stakeholder Management
- Support integrated marketing campaigns.
- Collaborate with sales teams, product managers and global marketing teams.
- Coordinate regional and global marketing alignment activities.
- Manage vendors supporting assigned responsibilities. - Public Relations
- Coordinate press releases and media communications.
- Manage media relationships and publication opportunities in collaboration with corp com.
- Drive award nominations and industry recognition programs.
- Support leadership visibility initiatives.
Qualifications:
B.E. (Electrical/Electronics preferred) + MBA Marketing
4 - 8 years of experience in B2B marketing, brand management, channel marketing, partner marketing, communications and agency management.
4 - 8 years of experience in B2B marketing, brand management, channel marketing, partner marketing, communications and agency management.
Skills:
Mandatory Experience - Working with enterprise-grade industrial UPS company which operates through direct enterprise accounts
- Electrical industry knowledge
- Brand management
- Channel marketing programs
- Public relations and media engagement
- Content development and creative management
- B2B marketing communications
- Strong communication and influencing skills
- Stakeholder management
- Vendor and agency management
- Project management
- Strategic thinking
- Collaboration and execution excellence
- Brand management
- Channel marketing programs
- Public relations and media engagement
- Content development and creative management
- B2B marketing communications
- Strong communication and influencing skills
- Stakeholder management
- Vendor and agency management
- Project management
- Strategic thinking
- Collaboration and execution excellence
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Agency ManagementdistributordealerCampaignGlobal marketingChannel marketingBrandingChannel SalesCorporate CommunicationsB2Bbrand equityBrand Managementbrand visibilityArchitectureb2b marketingBrochuresFlyersEquity
About Eaton
Eaton
Power
5.8k+
employees
1911
115 years old
Pune, Maharashtra
India
₹14.9L PA avg
Avg at Eaton
About
Eaton - We make what matters work. Developing more efficient, sustainable power management solutions that meet the ever-changing needs of our world.
Industries
Power
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