DELHI · FULLTIME
Marketing Manager (B2C)
Taylor & Francis
Delhi · onsite · Posted 4d ago
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Section · 01
About this role
Key Accountabilities
- Develop and implement comprehensive marketing strategies and campaigns for journals to achieve authorship acquisition goals and support business growth across the SASSA region
- Monitor, analyze, and track submission trends and marketing performance metrics using data analysis tools, ensuring KPIs are consistently met across multiple benchmarks
- Leverage digital marketing expertise and data-driven insights to identify, segment, and attract high-impact researchers through effective messaging and targeting strategies
- Build and maintain strategic relationships with key institutions, academic societies, funding bodies, and research centers to strengthen brand positioning and community engagement
- Engage with external stakeholders to promote Taylor Francis Groups position in the research community through conferences, presentations, and speaking opportunities
- Conceptualise, design, and deliver researcher engagement programs including workshops, talks, webinars, and other community-building initiatives
- Oversee the creation and execution of targeted, multi-channel email campaigns using marketing automation tools to drive engagement and attract new authors
- Produce comprehensive marketing activity reports and performance analyses for senior management, including strategic recommendations to advance regional marketing objectives
- Collaborate with internal stakeholders across teams and departments to ensure seamless marketing execution and serve as the primary marketing spokesperson and advocate for the SASSA region
Knowledge and Qualifications
- Proven track record in a marketing role with demonstrated expertise in digital marketing channels including SEM, email marketing, paid and organic social media, and events
- Strong acumen in digital marketing analytics and data analysis with the ability to translate insights into actionable marketing strategies
- Deep understanding of customer needs and market dynamics within the academic or research environment
- Highly self-directed with the ability to execute marketing strategies independently and integrate cross-channel initiatives efficiently
- Strong focus on campaign effectiveness, audience engagement, and marketing ROI through data-driven decision making
- Creative problem-solving combined with analytical rigor and project management excellence
- Outstanding communication and presentation skills with the ability to engage diverse audiences
- Demonstrated success in internal and external stakeholder management
Skills and Behaviours Required
- Critical and analytical ability
- Budget management
- Commercial and customer focus
- Communication excellence
- Results driven
- Agility Adaptability
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
Section · Company
About Taylor & Francis
Taylor & Francis
Printing & Publishing
5
employees
1852
174 years old
London, England
United Kingdom
₹16.3L PA avg
Avg at Taylor & Francis
About
For more than two centuries, we have been committed to the highest quality scholarly publishing.
We believe in making top quality research accessible. With offices in 14 countries, we are a truly global publishing company.
We have published over 180,000 book titles, and we publish over 2,700 journals in a wide range of disciplines across six imprints and 75 subjects. We are also a leading digital publisher with over 100,000 eBooks available. Our journals platform, Taylor & Francis Online hosts millions of journal articles, and we are one of the world’s largest publishers of open access research. We also partner with more than 700 scholarly societies.
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Employee ratings
10 reviews
Culture
3.5
Career growth
2.7
Work-life
4.0
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