Marketing Manager - B2B US MarTech

Marketing Manager Opportunity at Swabhav Techlabs

Location: Dadar (E)/ Wadala

Days: Mon - Fri

Time: 11 AM - 8 PM

The Opportunity

We are looking for a Marketing Manager who can bring greater ownership, rigor and consistency to our outbound demand-generation engine.

You will sit at the intersection of leadership and execution - owning campaign performance, managing a team of Campaign Managers, and ensuring campaigns move from launch to measurable outcomes.

This is a hands-on role for someone who enjoys working with high-volume B2B campaigns, numbers, teams and execution. You will be expected to challenge what isn't working, drive corrective action and continuously raise the execution bar.

What You'll Do

1. Own Campaign Execution & Performance:

- Own execution and performance of outbound campaigns across client accounts and verticals.

- Track campaign quality, timelines, lead outcomes and funnel performance.

- Use campaign data to identify gaps and drive corrective action.

- Improve campaign effectiveness and conversion.

2. Drive Outbound Growth:

- Lead high-volume B2B outreach across Email, LinkedIn, ABM, Landing Pages and other relevant channels.

- Work with defined ICPs, personas and account lists.

- Continuously improve targeting, messaging, sequencing and channel mix.

- Focus on building stronger engagement and qualified pipeline.

3. Lead & Coach the Campaign Team:

- Manage and coach a team of Campaign Managers.

- Set clear expectations around execution quality, accountability and consistency.

- Challenge the team and maintain a high execution bar.

4. Drive Cross-Functional Execution:

- Work closely with Sales, Marketing, Data and Operations teams.

- Ensure campaigns move smoothly from planning to execution.

- Convert campaign feedback and operational learnings into actionable improvements.

5. Contribute to GTM & Thought Leadership:

- Bring campaign and market insights into broader GTM discussions.

- Contribute to improvements in personas, messaging and channels.

- Build campaign playbooks, best practices and execution standards.

What We're Looking For

- MBA in Marketing (full-time).

- 4 - 7 years of experience in B2B demand generation, outbound marketing, ABM, lead generation or campaign management.

- Strong hands-on experience managing high-volume outbound campaigns.

- Strong numerical and analytical orientation with a good understanding of campaign funnels.

- Experience managing or mentoring campaign/marketing teams.

- High ownership and strong execution discipline.

- Comfortable challenging assumptions, processes and teams.

- Experience working with tools such as HubSpot, Salesforce, LinkedIn, 6sense/Bombora.

- Exposure to AI tools such as Claude/Cowork is an advantage.