Marketing Manager - B2B Demand Generation (SEO, Paid Ads, HubSpot)

Job Summary

• You have personally run SEO and paid campaigns yourself, not only briefed an agency or a team.
• You have been accountable for a lead or pipeline number for at least 3 years.
• You have marketed a B2B company to buyers in the US or Europe.

Responsibilities

• Own the lead number. Define what counts as an MQL with the sales team, set targets, and report monthly on leads, pipeline, and cost per qualified lead.
• Run SEO hands-on. Technical audits, keyword-to-page mapping, content briefs that rank and convert, and Google Search Console.
• Run paid campaigns yourself. Plan, launch, test, and stop Google and LinkedIn Ads with clear budgets, stop rules, and tracking.
• Own marketing operations in HubSpot. Lifecycle stages, lead scoring, workflows, and source attribution, so leadership can trust the numbers.
• Improve website conversion. Shape the ongoing website rebuild, so it brings in enquiries, not just visitors.
• Sharpen our messaging. Turn broad positioning into specific messages for US and European buyers with real problems.
• Run the content calendar with the marketing team and external partners.
• Work with, not over, the team. Youll set direction and also do a lot of the work yourself, from the plan to the deck thats due this week.

Requirements

• At least 3 years personally accountable for leads or pipeline.
• Hands-on SEO and paid media experience. You know your past cost per qualified lead without opening a dashboard.
• Working command of HubSpot or a similar CRM.
• Work that built a companys reputation, and work that produced leads sales was glad to receive.
• Enough practical understanding of AI to tell a real capability from a demo.
• Clear written English, good enough to edit other peoples work.
• No specific degree required.

Required Skills

• Lead Generation
• Search Engine Optimization
• Hubspot
• Demand Generation
• B2B Marketing
• Marketing Automation
• Google Ads / LinkedIn Ads

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.