Marketing Manager/ Asst. Manager/ Sr. Executive

Job Description Marketing Executive
Company: Microlit Industries Pvt. Ltd.
Department: Marketing
Designation:Marketing Executive/Sr. Executive/Asst. Manager
Location: Lucknow, Uttar Pradesh
Reporting To: Marketing Manager / Head Marketing
About Microlit
Microlit Industries Pvt. Ltd. is a leading manufacturer of precision liquid handling instruments,
serving laboratories, research institutions, pharmaceutical companies, hospitals, academic
institutions, and industrial organizations across India and international markets. We are
committed to innovation, quality, and customer excellence.
Job Summary
We are looking for a dynamic and creative Marketing Executive to support the planning and
execution of marketing initiatives that enhance Microlit's brand presence, generate qualified
business leads, and strengthen customer engagement. The ideal candidate will be responsible for
digital marketing, product promotion, content development, event coordination, and market
research while working closely with Sales, Product Management, R&D, and Customer Support
teams.
Key Responsibilities
1. Digital Marketing
•
•
•
•
Manage and regularly update the company website with product and marketing content.
Plan and execute SEO, SEM, Google Ads, and social media campaigns.
Manage LinkedIn, Facebook, YouTube, and other digital platforms.
Monitor website traffic, campaign performance, and user engagement using analytics
tools.
•
Improve online visibility, lead generation, and brand awareness.
2. Product Marketing
•
Develop product brochures, catalogs, flyers, presentations, videos, and technical
marketing materials.
•
•
•
Support new product launches and promotional campaigns.
Collaborate with Product Management, Sales, and R&D for effective product positioning.
Ensure consistency of the Microlit brand across all marketing communications.

3. Lead Generation
•
•
•
•
Generate Marketing Qualified Leads (MQLs) through digital campaigns.
Execute email marketing and lead nurturing campaigns.
Maintain and update CRM databases.
Support the sales team with presentations, promotional materials, and marketing
collateral.
4. Event & Exhibition Management
•
•
•
•
Plan and coordinate exhibitions, conferences, seminars, workshops, and webinars.
Arrange promotional materials, product demonstrations, and logistics.
Coordinate with vendors, agencies, and event organizers.
Evaluate event outcomes and prepare post-event reports.
5. Market Research & Competitive Analysis
•
•
•
•
Conduct competitor analysis and market research.
Identify customer needs, industry trends, and new business opportunities.
Prepare market intelligence reports and strategic recommendations.
Monitor developments in the laboratory and life sciences industry.
6. Content Development
•
Create technical and promotional content for websites, blogs, newsletters, social media,
and email campaigns.
•
•
•
Develop case studies, customer success stories, and product presentations.
Coordinate with graphic designers and digital marketing agencies.
Ensure high-quality, accurate, and consistent brand messaging.
7. Cross-Functional Coordination
•
Coordinate with Sales, Product Management, R&D, Customer Support, and external
agencies.
•
•
Support domestic and international marketing initiatives.
Maintain marketing documentation, campaign records, and performance reports.
Required Qualifications
•
•
MBA/PGDM in Marketing (Preferred)
Bachelor's degree in Marketing, Business Administration, Life Sciences, Biotechnology,
or a related discipline.
Experience

•
•
25 years of experience in Marketing or Digital Marketing.
Experience in laboratory equipment, scientific instruments, medical devices,
manufacturing, healthcare, or life sciences industries will be preferred.
Required Skills
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Digital Marketing
SEO & SEM
Google Ads & PPC Campaigns
Social Media Marketing
Content Writing & Copywriting
Email Marketing
Product Marketing
Brand Management
Lead Generation
CRM Management
Market Research & Competitive Analysis
MS Excel, PowerPoint, and Word
Excellent Communication & Presentation Skills
Analytical & Problem-Solving Skills
Creative Thinking
Project Coordination & Time Management
Preferred Software Knowledge
•
•
•
•
•
•
•
•
•
Google Analytics (GA4)
Google Ads
Meta Business Suite
Canva
Adobe Photoshop / Illustrator (Basic)
Microsoft Office Suite
CRM Software (Zoho CRM, Salesforce, HubSpot, etc.)
WordPress (Preferred)
Mailchimp or similar Email Marketing Tools
Key Performance Indicators (KPIs)
•
•
•
•
•
•
•
•
Marketing Qualified Leads (MQLs)
Website Traffic Growth
Lead Conversion Support
Campaign ROI
Social Media Reach & Engagement
Brand Visibility
Content Delivery Timeliness
Exhibition & Event Success

•
•
Customer Engagement
Marketing Campaign Performance
Preferred Competencies
•
•
•
•
Strong interpersonal and stakeholder management skills.
Abilityto work independently and collaboratively in a cross-functional environment.
Data-driven approach to campaign planning and performance analysis.
Willingness to travel for exhibitions, customer events, and marketing activities when
required.