Marketing Lead

• Positioning & Demand Generation:

Own end-to-end positioning, demand generation, and campaign strategy for specialist courier customs clearance services; define ICPs by shipment type, route, customer category, frequency, and compliance needs.

• Inbound & ABM Acquisition:
• Build high-intent inbound customer acquisition channels using SEO, search advertising (Google Ads), landing pages, relevant B2B industry platforms, outbound campaign support, and account-based targeting.
• Campaign & Funnel Management: Lead keyword research, competitor mapping, channel attribution, CRM integration, qualified lead scoring, campaign budget allocation, and weekly campaign optimization. Content & Team Governance:

Supervise the junior Marketing Executive, maintain content accuracy, and strictly ensure no misleading claims are published regarding customs permissions, delivery timelines, or operational scope.

• Cross-Functional Alignment:

Collaborate daily with Inside Sales Representatives (ISR), Field Sales Representatives, and the GTM Lead to evaluate lead quality, conversion rates, and ground-level market feedback.