Marketing Lead

About the job

• Inbound demand. Generate qualified B2B leads for consulting and products, and track them through to pipeline and closed business.
• Organic search. Own SEO across our websites: buyer-intent keyword strategy, technical SEO, site architecture, content that ranks for commercial terms, and link acquisition.
• B2B positioning. Position our consulting services for enterprise technology buyers and our products for their business buyers, each with its own message.
• Content. Blogs, case studies, guest articles on external publications, and thought leadership from the founders.
• Service offers. Distinct messaging and landing pages for our fixed-price projects and dedicated engineering teams.
• Partnerships. Co-marketing with referral partners and technology partner programmes: listings, profiles and partner-sourced leads.
• Measurement. CRM, search and web analytics set up so every channel is measured against leads.
• Brand. Brand guidelines applied consistently across every channel.
• Team. Lead a small in-house team and the agencies we work with.

• Google Search Console and Google Analytics
• SEO platforms such as Ahrefs or Semrush
• Zoho CRM
• Headless and traditional CMS platforms
• LinkedIn and professional networks
• AI tools for research, content and analysis

• 6-8 years in B2B marketing, including at least 3 years leading marketing for a brand or product line
• Expert-level SEO, technical and content, beyond on-page basics
• A record of B2B organic growth you can show in numbers: rankings for commercial terms, traffic, leads and pipeline
• Inbound lead or pipeline targets you were personally measured on
• Experience marketing to international B2B buyers, ideally in Europe
• Excellent written and spoken English
• Hands-on experience with SEO tools, a CRM and web analytics

• Marketing for both a services business and a SaaS product
• A background in IT services, technology consulting or B2B SaaS
• Experience building a marketing function from the ground up
• Experience with technology partner programmes

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.