Marketing Lead

What you'll do

• Develop and execute marketing strategies that strengthen brand visibility and generate leads
• Build and leverage a strong network in the NYC market, including active engagement with relevant industry associations
• Lead content marketing and thought leadership initiatives that position the company as an industry leader
• Manage digital marketing channels, including SEO, SEM, social media, and email, and analyze campaign performance
• Partner with sales and account management teams to support cross-selling and upselling efforts through targeted tools and materials
• Plan and execute marketing campaigns, events, and industry engagements to promote the brand
• Own content management and messaging strategy across the marketing function
• Drive lead generation programs in coordination with sales and account teams
• Identify and manage strategic partnerships that support brand growth and market positioning
• Conduct market research to track industry trends and identify growth opportunities
• Manage and mentor a team of 6-7, covering events, messaging, and lead generation, toward department goals
• Manage the marketing budget to maximize ROI

What you bring

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 7+ years of marketing experience, with a strong focus on demand generation
• Established network and brand presence within the NYC market, with active industry association involvement
• Background in AI, digital transformation, or IT services marketing
• Experience partnering with sales and account teams on cross-sell/upsell initiatives
• Proven experience managing and developing a team (ideally 6+ direct reports)
• Strong understanding of digital marketing tools and analytics
• Proven ability to develop and execute successful marketing strategies, campaigns, and events
• Excellent communication, leadership, and partnership-management skills
• Experience driving lead generation through the corporate website, including conversion optimization and landing page strategy
• Hands-on background with HubSpot and Salesforce for marketing automation, campaign tracking, and pipeline reporting