Marketing Lead
Crossbow Labs · Bengaluru · onsite · Posted 35d ago
Undisclosed1–20 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Location: Whitefield, Bengaluru; Experience: 5-8 Years; Grade: 3; Employment Type: Full-Time; Industry: Technology / Cybersecurity.
Job Summary
We are looking for a Marketing Lead to drive our marketing initiatives across brand, digital marketing, content, demand generation and industry engagement. The role requires a hands-on marketing professional who can translate business objectives into impactful campaigns, build brand visibility, generate quality leads and work closely with Sales, Business Development, Product and Leadership teams.
Key Responsibilities
- Develop and execute annual and quarterly marketing plans aligned with business objectives.
- Drive B2B demand generation and lead-generation campaigns across digital and other relevant channels.
- Manage digital marketing initiatives including website, SEO, social media, email marketing and online campaigns.
- Develop and execute content strategies covering blogs, articles, whitepapers, case studies, newsletters and thought-leadership content.
- Strengthen the company's brand positioning and market visibility.
- Plan and manage participation in industry events, conferences, webinars and other marketing initiatives.
- Work closely with Sales and Business Development teams on campaigns, sales enablement and account-based marketing.
- Develop go-to-market campaigns for products, services and new offerings.
- Track marketing KPIs including leads, conversions, campaign ROI, website performance and pipeline contribution.
- Manage external agencies, vendors and other marketing partners.
- Coordinate with internal subject-matter experts to translate technical concepts into compelling customer-facing content.
- Prepare regular marketing performance reports and recommend improvements based on data and insights.
- Mentor and guide junior marketing resources, as applicable.
Requirements
- Bachelors degree in Marketing, Business, Communications or a related field; MBA/PGDM in Marketing preferred.
- 5-8 years of experience in B2B marketing in a technology, SaaS, IT services, cybersecurity or consulting company.
- Strong hands-on experience in digital marketing, demand generation, content marketing and campaign management.
- Experience in managing marketing campaigns from planning through execution and measurement.
- Strong understanding of B2B marketing funnels, lead qualification and marketing analytics.
- Experience working closely with Sales/Business Development teams.
- Excellent written and verbal communication skills.
- Strong project management, stakeholder management and execution skills.
- Ability to work independently, manage multiple priorities and take ownership of outcomes.
- Data-driven approach with a strong understanding of marketing metrics and ROI.
Key Success Measures
- Brand Visibility
- Qualified Lead Generation
- Marketing-Sourced Pipeline
- Campaign ROI
- Digital Growth
- Content & Thought Leadership
- Event Effectiveness
- Sales Enablement
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Email MarketingConsultingSocial MediaCampaign ManagementSEOProject ManagementStakeholder ManagementIT ServicesBrand PositioningDigital Marketing