Marketing Lead

Key Result areas:

• BTL Marketing: Develop and execute Below-The-Line (BTL) marketing strategies to enhance brand visibility and engagement.
• Vendor Management: Identify, negotiate, and manage relationships with vendors to ensure timely and cost-effective delivery of marketing materials and services.
• Brand Partnerships: Establish and maintain strategic brand partnerships to amplify marketing efforts and reach new audiences.
• Planning and Execution: Plan, coordinate, and execute marketing campaigns and initiatives, ensuring seamless delivery and maximum impact.
• Budget Planning vs Spends: Develop and manage marketing budgets, ensuring optimal allocation of resources and tracking expenditures against planned budgets.

Qualifications & Skills:

• 5+ years of relevant experience
• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in offline BTL marketing and event management.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent negotiation and communication skills.
• Ability to work independently and as part of a team.
• Creative thinker with a passion for innovation and continuous improvement.